A fantastic opportunity for an Event Director to join MKTG S+E to support one of our Formula 1 (F1) sponsors in end-to-end strategy, planning, and delivery of premium hospitality and sponsorship activations.

Job Description:

About Dentsu

Dentsu is an integrated growth and transformation partner to the world's leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

MKTG Sports & Entertainment is an important part of our world-class offering. MKTG Sports & Entertainment is a global integrated agency that harnesses the power of sports and entertainment to impact human behaviour through meaningful marketing solutions and experiences. Our key differentiator is "knowing people better than anyone else" and using deep consumer insights to establish powerful connections between sports properties and brands.

Across strategy, measurement, content, hospitality and events, we connect the sports and entertainment industry and companies around the work to deliver meaningful marketing solutions and experiences that are truly differentiated. The experiences that we create engage customers, build memorable brands and deliver value.

We are part of Dentsu Sports International, a newly formed global sports network comprised of MKTG Sports + Entertainment, dentsu Sports Analytics and dentsu Sports.

Role Purpose

As Director, Hospitality & Events, you will lead the end-to-end strategy, planning, and delivery of premium hospitality and sponsorship activations for one of the world's most recognizable global brands within the Formula 1 (F1) landscape. This role is focused on ensuring each event reflects the sponsor's objectives and provides exceptional experiences for guests, partners, and stakeholders.

This is a fantastic opportunity for an experienced events and F1 professional to take their skills to the global stage and you'll be at the center of bringing the sponsor's brand to life at some of the most exciting motorsport events in the world.

In this role, you'll work closely with client contacts, agency teammates both in Europe, US and across the globe, and operational partners to ensure every detail - from sponsorship asset management to guest experience - is delivered to the highest standard. You'll thrive in a fast-paced, international event environment, traveling to race destinations and ensuring each activation is seamless, memorable, and aligned with the sponsor's objectives.

• Plan, manage, and deliver the sponsor's global Formula 1 hospitality program, ensuring consistent quality and brand alignment
• Provide strategic guidance to the client on event concepts, program design, and execution plans, overseeing all phases of event delivery - including logistics, guest experience design, venue selection and contracting, supplier management, at-track operations, and budget oversight
• Lead the planning and execution of site surveys, ensuring all logistical, operational, and brand requirements are met, while managing complex budgets and overseeing all event branding, collateral, and on-site materials
• Oversee the onsite delivery of corporate hospitality programs with a primary focus on Formula 1, ensuring all experiences meet brand standards and exceed guest expectations
• Manage and direct on-site vendors, contractors, and suppliers, ensuring compliance with client and company policies, operational excellence, and safety standards
• Develop and deliver client-ready event documentation including itineraries, staffing plans, run-of-show schedules, and post-event recaps with actionable insights

• Lead client conference calls, meetings, and design and prepare communications and presentations and manage and communicate project status with account leads, internal team and clients
• Identify opportunities for business growth and recommend new strategies to clients and company

What you bring

• Proven Formula 1 event experience, with a deep understanding of the operational, logistical, and brand integration requirements unique to motorsport
• Extensive knowledge of the global events industry, with strong insight into the sports, sponsorship, and premium hospitality sectors
• Significant track record in managing complex, multi-stakeholder projects from strategy through to delivery, with exceptional client relationship management skills
• Expertise in corporate hospitality program management, including the ability to negotiate and manage a range of suppliers (F&B, creative services, signage, audio-visual, transportation, and other event infrastructure)
• Strategic thinker with the ability to translate client objectives into practical, high-quality solutions, providing informed counsel to both clients and suppliers
• Strong financial management skills, including budget creation, forecasting, reconciliation, and proven success in overseeing large-scale budgets with close attention to detail
• Adept at working in fast-paced, high-pressure environments with shifting priorities, while maintaining precision and quality in delivery
• Excellent communication and presentation abilities, capable of engaging confidently with senior stakeholders and cross-functional teams

A few of the benefits

• You'll have a great compensation package, private health & dental insurance, corporate discounts and career development through Dentsu University, and free access to LinkedIn learning
• 29+ days of annual leave (25 days of regular holidays, birthdays off and 3 additional wellness days)
• We also offer the opportunity to volunteer for up to 2 days per year and tend to close down the agency between Christmas and New Years
• You'll have a hybrid working schedule, with flexible start/end hours

Inclusion and Diversity

At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities.

We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work.

We recognize the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at accommodations@dentsu.com, quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.

#LI-GH

Location:
London

Brand:
Mktg Sports

Time Type:
Full time

Contract Type:
Permanent