ARIS, the Process Intelligence leader and part of Software GmbH, helps organizations turn their processes into value. By managing the entire process lifecycle with a single, integrated suite, ARIS enables companies to define, analyze, simulate, optimize and control their processes.

ARIS is consistently recognized by Gartner and Forrester as a leader in Process Intelligence and Process Mining and is trusted by thousands of businesses across finance, healthcare, manufacturing, retail and others to improve and reinvent their business.

For more information, visit www.ARIS.com and follow ARIS on LinkedIn.

Be you, join us.

We are seeking an experienced Director of Demand Generation to lead global pipeline growth for ARIS. This role is responsible for creating and executing integrated marketing programs that drive awareness, accelerate lead acquisition, and convert demand into revenue. You will partner closely with Sales, Product Marketing, and Customer Success to build scalable campaigns that engage enterprise decision-makers in digital transformation, BPM, and AI.

Essential Functions:

• Own the demand generation strategy for ARIS globally, aligning to pipeline and revenue targets.
• Design and execute multi-channel campaigns (digital, ABM, events, content syndication, webinars, paid media, SEO/SEM) to generate qualified leads.
• Lead account-based marketing (ABM) programs for strategic enterprise accounts in collaboration with sales leadership.
• Build a robust marketing funnel, ensuring visibility of performance at every stage and optimizing for conversion.
• Partner with Product Marketing to create compelling content, messaging, and thought leadership tailored to C-level buyers and influencers.
• Collaborate with Global Sales and Marketing Operations to refine lead scoring, nurture flows, and marketing automation programs (Marketo, Salesforce).
• Lead, mentor, and grow a high-performing demand generation team.
• Own budget allocation, vendor management, and ROI measurement for demand generation investments.
• Report regularly on KPIs including pipeline contribution, campaign performance, and marketing/SDR-sourced revenue.

Requirements:

• 10+ years' experience in B2B SaaS demand generation, preferably in enterprise software.
• Proven track record of delivering measurable pipeline and revenue growth in complex sales cycles.
• Expertise in integrated marketing across digital, ABM, paid media, and events.
• Strong experience with marketing automation (Marketo, HubSpot, Eloqua) and CRM systems (Salesforce a plus).
• Deep understanding of enterprise buyer journeys in technology markets (CIO, COO, Transformation leaders).
• Data-driven mindset with the ability to analyze, interpret, and act on campaign performance.
• Inspirational leader with experience building and scaling high-performing teams.
• Excellent stakeholder management and collaboration skills across global, matrixed organizations.

What's in it for you?

• Earn competitive total compensation and receive comprehensive country-specific medical and other benefits.
• Set yourself up for success in your new role by upgrading your home office space using your one-time hybrid work payment.
• Lean on the Employee Assistance Program for support during some of life's most common but difficult challenges.

At Software AG we are committed to providing an environment of mutual respect and fairness where equal employment opportunities are available to all applicants and employees without regard to race, colour, religion, gender, pregnancy, national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, and any other characteristic protected by applicable law.

We believe that diversity, equity, and inclusion is critical to our success as a global company, and we seek to recruit, compensate, develop, promote, and retain the most talented people from a diverse candidate pool.

To all recruitment agencies: Software AG does not entertain unsolicited CVs without prior approval from Software AG's Talent Acquisition Team. Kindly refrain from sending CVs to our job's alias, Software AG employees, or any other organizational location without explicit consent. Software AG assumes no responsibility for any fees associated with unsolicited CVs.