Job Title                                          Director of Marketing and Communications Reporting to                                   Chief Executive Working Hours                             37.5 hour working week, 9:00 to 5:30 Monday to Friday to include some evening and weekend hours as required Location                                          Onsite at the Company office in Fitzrovia (currently 175/176 Tottenham Court Road) and surrounding local area as required to carry out the duties of the company. Flexibility for one day pw working from home. Job Purpose This role is a senior leadership team member and strategic lead for all corporate and consumer communications, member business engagement and marketing. The relationship with our business community is essential to the success of The Fitzrovia Partnership (TFP) and the delivery of the organisation’s vision and it is a key part of our strategy to ensure that businesses are aware of us and the services and projects we deliver. As such you would be responsible for the delivery of member engagement. You will lead the marketing and communications function and manage the Marcomms team, continually developing and implementing effective marketing and communications strategies clearly articulating TFP’s vision, aims, projects and services. Finally, you will provide strategic oversight and development for: ·       Member communication strategy including BID renewal communications ·       Consumer communications and campaigns strategy ·       Social, wellbeing, member event and training programmes ·       All communications channels including newsletter, websites, social media Key Duties and Responsibilities Senior Leadership ·         To play a role together with the CEO and the Director of Policy and Place in setting the overall vision of the organisation and ensuring delivery specifically in relation to the agreed business plan. ·         Have a key role working closely with the Board and relevant sub-groups. ·         To represent the organisation publicly as required, and step in for the CEO as required. Member Engagement ·       Driving, developing and ensuring implementation of the member engagement strategy. ·       Ensuring effective account management contact with member businesses. ·       Developing a detailed mid-term consultation and review. Overseeing market research and consultation such as surveys, customer questionnaires and focus groups to inform the development of plans, projects and services. ·       Ensuring effective response management to enquiries from members (levy paying businesses) and stakeholders. ·       Ensuring the company database is maintained as an accurate source of interactions with businesses and members, and is actively utilised to best effect. ·       Ensure a programme of engagement is in place with the business community, charities and Not for Profit organisations to develop outreach projects including volunteer days and CSR activities for our business members. Strategy and oversight ·       Developing and ensuring implementation of an effective Marketing and Communications strategy aligned to business goals. ·       Producing an Annual Marketing and Communications Plan to implement the strategy effectively communicating and supporting our vision, projects and services. ·       Developing and ensuring implementation of communication, marketing and activity strategies to deliver the aspirations of new work streams. ·       Continual building of insights from businesses on their specific needs and requirements. ·       Advising the Senior Leadership Team on brand, campaigns and public engagement. ·       Owning and developing key messages for all main programme streams. ·       Owning the brand identities including their evolution and ensuring full brand guidelines are in place. Consumer Marketing ·       Developing and ensuring implementation of an effective consumer communications strategy. ·       Leading on development of collateral centring around the TFP website and social media. ·       Oversight of consumer campaigns and ensuring effective evaluation and impact studies. ·       Overall responsibility and accountability for the events programme including risk management governance. ·       Experience of design and working with/commissioning designers. Projects ·       Developing, refreshing and ensuring implementation of project specific communications (new and existing). ·       Providing creative input and Marcomms elements of new, placemaking and cultural projects. ·       Identifying and securing brand-aligned sponsorships to enhance destination campaigns. ·       Driving joint marketing with businesses, tourism and media partners. ·       Structuring BID renewal communications based on insights gained throughout the BID term.

Communication and Marketing Channels and Collateral ·       Ensuring production of high quality and effective collateral. ·       Considering and where appropriate developing new communications channels. ·       Ensuring TFP’s messaging is clear, effective, accurate and alive to different audiences and local and other sensitivities. Team Leadership ·       Leading and developing a high-performing, collaborative MarComms team ·       Managing MarComms budgets, procurement, KPIs, forecasting and reporting to ensure best value and effective impact.

·       To undertake such other duties commensurate with your position, and / or hours of work, as may reasonably be required. Sustainability Statement The Fitzrovia Partnership is committed to sustainable urban development across environmental, social and economic priorities. Our work supports the UN Sustainable Development Goals, particularly those focused on climate action, health and wellbeing, inclusive economic growth, responsible consumption and sustainable cities. All roles contribute to this commitment, whether through direct project delivery, partnership working, day-to-day operations or procuring services. Staff and contractors are expected to support our ambition to be a responsible and sustainable organisation, helping to improve outcomes for Fitzrovia and its communities.

Person Specification -        Strong and proven experience of developing, shaping and ensuring implementation of marketing and communications strategies. -        Experience in corporate and consumer marketing and communications. -        Comprehensive knowledge and understanding of marketing and communication techniques and strategies, positioning and implementation of brand management identities. -        Degree-level or professional equivalent qualification in Marketing and/or Communications. -        Confident interpersonal and communication skills for face to face and remote interactions. -        Staff management and development experience gained first-hand. -        Evidence of leadership presence and contribution to an organisation. -        Exceptional personal planning, project management and organisational skills. -        Adept at independent working taking accountability for own and team’s workload and timely deliverables of work, along with the flexibility to adapt to change. -        Ability to communicate and work cohesively and collaboratively with a wider team and colleagues. -        A flexible approach, professional outlook and positive attitude is essential. -        Proficient in canva, media databases, CRM systems, social media management dashboards, web CMS. -        Ability themselves and to instill in others to work to tight deadlines whilst caring to ensure a high standard of work quality. -        Confident in managing stakeholders, suppliers and cross-functional teams. How to apply Please send your CV and a supporting statement of no more than two sides of A4 outlining your suitability and motivation for the role. Closing date: August 31st 2025 at 12:00hrs If this sound likes the opportunity for you, please apply now. If you would like the opportunity to talk to our CEO ahead of applying please email us. We welcome all candidates to apply, regardless of age, sex/gender, disability, race, religion, sexual orientation, marital status or pregnancy/maternity. If you have any questions, or any disability and require reasonable adjustment/s to any part of the selection process then please contact us.