2 days ago Be among the first 25 applicants

Get AI-powered advice on this job and more exclusive features.

Direct message the job poster from MARY WARD HOUSE CONFERENCE & EXHIBITION CENTRE

Director of Sales – Experienced Senior Manager in Events, Meetings and Hospitality

Job Title: Director of Sales

Location: Mary Ward House Conference and Events Centre, WC1H

Reports to: General Manager

Position Type: Full-Time

Salary: £60-£65,000 depending on experience, + quarterly performance bonus

Expiry Date: 10th October 2025

Company Overview:

Mary Ward House Conference and Events Centre is a premier venue located in the heart of Bloomsbury, London, offering a variety of spaces designed for conferences, events, and meetings. Combining modern facilities with a rich history, our venue provides a unique and flexible environment for corporate, educational, and social events. With a focus on high-quality customer service and seamless event execution, we are committed to providing exceptional experiences for all our guests.

We are looking for an experienced, dynamic, and strategic Director of Sales to drive the growth of our business, build lasting relationships with clients, and oversee the sales team to meet and exceed revenue targets.

Role Overview:

The Director of Sales will be responsible for the overall strategy, leadership, and execution of the sales department at Mary Ward House Conference and Events Centre. This role requires a motivated and results-driven individual who will manage the sales team, develop new business opportunities, maintain strong client relationships, and ensure the venue’s sales targets are achieved.

The ideal candidate will have a deep understanding of the events and hospitality industry, with a proven track record in sales leadership, strategic planning, and business development. You will play a key role in shaping the direction of the sales function and will work closely with the senior leadership team to support the venue’s growth and success.

Key Responsibilities:

• Sales Strategy and Leadership: Develop and implement a comprehensive sales strategy to achieve and exceed revenue goals for the conference and events centre. Lead, mentor, and manage the sales team, providing guidance, support, and development to ensure a high-performing, motivated team. Analyze market trends, competitors, and customer feedback to continuously improve sales tactics and offerings.
• Business Development: Identify and pursue new business opportunities, including corporate clients, associations, and social events. Build and maintain relationships with key clients, ensuring the highest level of customer satisfaction and retention. Represent the company at industry events, conferences, and networking opportunities to build brand awareness and expand the client base.
• Client Relationship Management: Oversee the negotiation and closing of contracts, ensuring all client needs and expectations are met. Collaborate closely with the operations team to ensure smooth event execution and that client objectives are fulfilled. Address and resolve any client concerns or issues promptly to maintain strong, long-lasting relationships.
• Sales and Marketing Collaboration: Work closely with the marketing team to align sales efforts with marketing campaigns, materials, and promotions. Monitor sales performance metrics and generate regular reports for senior management.
• Revenue Management: Ensure pricing strategies are competitive, aligned with market trends, and maximize revenue. Manage the sales pipeline, forecasting, and budgets to meet sales targets.
• Team Development and Performance: Lead by example, fostering a team-oriented culture with a focus on collaboration and mutual success. Conduct regular training and development programs to ensure the team remains at the forefront of industry trends and customer service excellence.

Required Experience & Qualifications:

• Experience: Minimum of 7-10 years of experience in a sales leadership role, preferably within the events, hospitality, or conference venue industry. Proven track record of successfully managing a sales team, driving revenue growth, and meeting/exceeding sales targets. Strong experience in B2B sales and business development, with a demonstrated ability to build relationships at senior levels. In-depth understanding of event planning, conference management, and the logistics involved in running large-scale events.
• Skills: Excellent communication and interpersonal skills, with the ability to influence and negotiate at all levels. Strategic thinker with strong problem-solving skills and the ability to make data-driven decisions. Proficiency in CRM software, Microsoft Office Suite, and sales forecasting tools. Strong leadership, coaching, and team-building skills.
• Additional Requirements: Ability to work under pressure in a fast-paced environment and manage multiple priorities. A passion for delivering exceptional customer service and creating memorable event experiences. Fluent in both written and spoken English.

Benefits:

• Competitive salary and generous performance-based bonuses
• Subsidised staff lunch supplied by our catering partners
• A dynamic and supportive work environment
• Travel loan
• Cycle to work scheme
• A flexible and supportive approach to work/life balance

How to Apply:

Interested candidates are invited to submit their resume and a cover letter outlining their qualifications and experience to hr at marywardhouse.com by 10th October 2025. We look forward to learning how you can contribute to the continued success of Mary Ward House Conference and Events Centre.

This position offers a fantastic opportunity for an experienced sales professional to make a significant impact in a unique and prestigious venue. If you are passionate about the events industry and eager to lead a dynamic team, we would love to hear from you.