Director of Sales

Full-Time Position – Competitive Salary (depending on experience)

About Sopwell House:

Sopwell House is a beautiful luxury Georgian country house hotel and spa located in the heart of Hertfordshire. Set within 12 acres of serene countryside, just 20 minutes from London St Pancras, the hotel offers 126 stylish rooms and suites, an award-winning spa, and a range of exceptional dining experiences. Our commitment to personalised service, attention to detail, and warm hospitality has made Sopwell House a standout destination for both leisure and business guests.

We are seeking an ambitious and experienced Director of Sales to join our senior leadership team. This pivotal role is responsible for driving revenue growth across MICE, Food and Beverage, Spa and Rooms, building strong client relationships, and leading a sales team. The ideal candidate will be a dynamic, results-driven professional with the vision and leadership to take Sopwell House to the next level of commercial success.

Your role in our Family:

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  Formulate and deliver the hotel’s sales strategy to increase market share and maximise revenue opportunities.

  
  


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  Lead, motivate, and develop the Sales, Reservations, Marketing, and Conference & Events teams.

  
  


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  Build and strengthen relationships with key local, national, and international clients.

  
  


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  Identify, secure, and manage new business opportunities across all markets.

  
  


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  Oversee and manage third-party partnerships, including Vine Tree Hotels & Venues and Preferred Hotels.

  
  


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  Prepare, monitor, and achieve sales budgets and performance targets.

  
  


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  Conduct regular market analysis to anticipate client requirements and trends.

  
  


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  Represent Sopwell House at trade shows, exhibitions, networking events, and client functions.

  
  


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  Ensure all sales activity is recorded accurately, with client information managed effectively.

  
  


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  Collaborate with all hotel departments to align strategies and maximise profitability.

  
  


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  Maintain the highest level of guest and client satisfaction by ensuring excellent service delivery across all touchpoints.

  
  

What makes you the perfect fit?

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  Proven experience in a senior sales leadership role within a luxury hotel or hospitality environment.

  
  


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  Strong commercial awareness and a track record of achieving ambitious sales targets.

  
  


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  Outstanding leadership and team development skills, with a “lead by example” approach.

  
  


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  Excellent communication, negotiation, and relationship-building skills.

  
  


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  Experience managing multiple revenue streams, including  meetings, and events.

  
  


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  A proactive, hands-on, and results-focused attitude with exceptional organisational skills.

  
  


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  Ability to think strategically while maintaining a focus on detail and execution.

  
  

The Best Bit:

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  Discounted Food and Beverage and accommodation.

  
  


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  28 days holiday, plus an extra day off on your birthday.

  
  


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  30% discount on spa treatments and spa days.

  
  


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  10% discount on spa products.

  
  


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  'Introduce a Friend' bonus when you recommend someone to join our team.

  
  


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  Staff meals provided on duty.

  
  


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  Hotel discounts through our Pride of Britain affiliation.

  
  

How to Apply:

If you are a passionate sales leader with a proven ability to deliver results and inspire teams, we’d love to hear from you! Please submit your CV and cover letter, explaining why you are the perfect fit for this role. If you do not hear from us within 14 days, please assume your application has been unsuccessful on this occasion.

Sopwell House is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.