Overview

Aloft Birmingham Eastside & The Eastside Rooms is a Disability Confident Employer. This opportunity sits within the Aimbridge Hospitality EMEA team, a division of the global Aimbridge Hospitality brand, connecting great people to great experiences in exciting destinations with brands such as Hilton, IHG, Accor, and Marriott.

Aloft Hotels are designed for global travellers who love open spaces, open thinking and open expression. The Eastside Rooms combines Birmingham's iconic heritage with a forward-looking, stylish environment dedicated to creating exceptional experiences.

Role

Director of Sales — Aloft Birmingham Eastside & The Eastside Rooms Conference Centre. You will lead the proactive sales team to drive revenue across Aloft Birmingham and The Eastside Rooms, blending strategy with action to grow market share locally, regionally, and nationally. You will build strong relationships within Birmingham and beyond, keeping our hotel and event spaces top of mind for corporate, group, and MICE customers.

Responsibilities

• Lead and coach a proactive sales team to achieve revenue targets across corporate, group, and MICE markets.
• Develop and implement sales strategies that grow market share locally, regionally, and nationally.
• Build and maintain relationships with key clients and stakeholders to secure new business and repeat opportunities.
• Collaborate with marketing and events teams to optimise revenue generation and client experience.
• Provide accurate forecasting, reporting, and analysis of sales performance.

What we need from you

• Proven track record in hotel and/or conference sales with experience driving revenue across corporate, group, and MICE markets.
• Strong commercial acumen, excellent negotiation skills, and the ability to build relationships at all levels.
• Inspiring leadership with the ability to coach a proactive sales team, analyse data to spot opportunities, and deliver strategies that grow market share locally, regionally, and nationally.

Benefits

• Hotel discounts portfolio wide - staff rates and up to 50% discount on food & beverage and spa
• Subsidised meals on duty
• Paid breaks
• Financial contribution towards childcare from day 1 of employment
• Annual wellbeing allowance of up to £500 from your second year of employment
• A minimum of 33 days holiday
• Salary Sacrifice Schemes - Holiday purchase scheme and Cycle to work scheme
• Wagestream - stream up to 40% pay as it is earned and set automatic savings to support your financial wellbeing
• 24/7 access to our employee assistance programme
• Company sick pay
• Annual reviews for salary and employee benefits
• Festive salary enhancements
• Boomerang - internal sales lead program with commission on actualized revenues
• Learning & Development opportunities and ongoing recognition programs

Additional information

Salary: £55,000 - £60,000 per annum, plus a performance-based incentive scheme. Contract: Permanent. Hours: Full Time (40 hours per week).

Location: 4 Woodcock Street, Birmingham, West Midlands, B7 4BL. Date posted: 22/09/2025. Closing date: 05/11/2025.

Equal employment opportunity

As a Disability Confident employer, we will ensure that a fair and proportionate number of disabled applicants that meet the minimum criteria for this position will be offered an interview. If you would like to discuss this in more detail, please contact our HR team by phone (0121 820 6000) or email (hr@eastsiderooms.com).