Event Director – Flagship B2B Tech Tradeshow/Festival

London (Hybrid – 3 days/week)

£90,000 + up to 40% bonus + benefits

Own and grow a market-leading tech expo. We are hiring a proven Event Director to take the reins of a high-profile, large-scale tradeshow across sectors such as AI, Cloud, Cyber Security and Telco.

Why this role?

• Lead the evolution from “BAU tradeshow” to a best-in-class tech experience that drives measurable value for exhibitors and attendees.
• Own the P&L and the growth levers: new sectors, features, revenue streams, audiences, and partnerships.
• Shape the end-to-end customer journey, from pre-event matchmaking and on-site activations to post-event conversion to enhance rebook, yield, NPS and audience growth.

What you’ll lead

• Commercial & growth ownership: Set and deliver the value-creation plan; test new revenue/audience initiatives pre-event, iterate on-site, and scale post-event.
• Sales leadership: Day-to-day accountability for sales performance (with a dotted-line team of c.5), pipeline strategy, pricing, yield, and key account development.
• Product & experience: Work hand-in-glove with production to build high-impact features (demo zones, curated meetings, startup programmes, CX touchpoints) that go beyond booth-only.
• Cross-functional orchestration: Partner closely with Marketing, Ops and Content to align proposition, audience strategy, and delivery.
• Team leadership: Direct line management of the Head of Production (with two reports) and senior influence across sales/marketing/ops.

What success looks like in 12 months

• Revenue and audience growth above plan, with improved rebook % and average yield.
• 1–2 new sectors/features launched and monetised.
• Measurable uplift in NPS / CSAT and exhibitor ROI.
• A clear pathway to scale the proposition across adjacent tech verticals.

You’ll bring

• Sales-first Event Director (or senior ED) track record on large-scale tradeshows/exhibitions (not just conferences), ideally in tech-adjacent domains.
• Demonstrable P&L ownership (£multi-m) with a history of hitting/exceeding growth targets.
• Comfort leading commercial teams and partnering with production/marketing/ops to deliver a cohesive product.
• A builder’s mindset: strategic, data-driven, and hands-on, with the credibility to influence senior stakeholders and energise teams.
• Passion for client experience, you think like a product owner and a revenue leader in equal measure.

About the organiser

An innovation-led events business delivering content-rich, commercially high-performing tradeshows. Every feature and touchpoint is researched, planned and executed to exceed industry expectations and deliver genuine ROI for exhibitors and attendees.

Apply now: send your CV to sophie@caseltonclark.co.uk

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