Overview

Hand Picked Hotels was founded in 2001 by owner, Chairman and CEO, Julia Hands MBE. The group is a collection of 21 unique luxury country houses and coastal retreats, each hand picked for their individuality. We are currently recruiting Divisional Marketing Directors for our newly created luxury divisions with Hand Picked Hotels; this role will be responsible for 7 hotels within the luxury division. This opportunity focuses on developing and implementing a high-impact marketing strategy that will drive revenue and increase brand visibility. You will be a key influencer and form part of the senior leadership team shaping the future within Hand Picked Hotels.

About the role: This role requires a strong understanding of multi-channel marketing, digital performance, brand positioning, and strategic partnerships. The Divisional Marketing Director will work closely with the Hotel General Managers and the Divisional Managing Director to ensure marketing efforts align with the overall commercial and brand objectives of the Division and Hand Picked Hotels. This includes overseeing creative campaigns, PR efforts, and digital marketing initiatives to maximise brand awareness and customer engagement.

Responsibilities

• Strategic Marketing Planning & Execution - Develop and execute marketing strategies to support divisional revenue growth and leading market positioning.
• Brand Positioning & Campaign Development - Ensure all marketing initiatives align with divisional brand guidelines and Hand Picked Hotels creative standards.
• Digital & Social Media Performance - Implement best-in-class digital marketing strategies to maximise SEO, PPC, and CRM effectiveness in conjunction with the Head of Digital who is aligned to the Top Co team.
• Public Relations & Reputation Management - Oversee outsourced PR efforts to build and protect the brand reputation.
• Cross-Departmental Collaboration & Commercial Performance - Work closely with internal teams and manage budgets to drive ROI across all marketing channels.

Qualifications

• Minimum of 10 years of marketing experience, with at least 5 years in a senior leadership role within the hospitality industry, specifically in luxury hotels.
• Excellent verbal and written communication skills, with the ability to effectively convey the brand message to various stakeholders.
• Ability to develop and implement comprehensive marketing strategies that align with the hotel's business goals and target markets.
• Analytical Skills: Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
• Creativity: Innovative mindset with a strong sense of creativity to develop unique marketing campaigns and promotions.
• Digital Marketing: Proficiency in digital marketing, including SEO, SEM, social media, email marketing, and content marketing.
• Bachelor's degree in Marketing, Business Administration, or a related field.

Benefits & Details

• Excellent salary package, plus bonus; details discussed at interview stage.
• Full-Time role, Monday to Friday, 9:00am - 5:30pm (40 hours per week).
• Life assurance scheme.
• Employee Assistance Program to support you with life challenges.
• Company sickness scheme benefit.
• 28 days holiday per year including bank holidays, increasing to 33 days with length of service.
• Forward career progression with access to in-house and external training programs, including apprenticeships up to level 7, supported by the learning and development team.
• Discounted colleague stays in our hotels and on food and drink.
• Online retail discount platform offering savings with high street retailers and restaurants, plus a health and well-being platform.
• Opportunity to make lifelong friendships and be part of a team that celebrates diversity and inclusion.
• Equal Opportunities employer. Candidates must be eligible to live and work in the UK.