Molton Brown is part of Kao, a global cosmetics company with a long-standing commitment to quality, integrity and sustainability. This description presents the role of Marketing Director - Luxury Brand, focused on Molton Brown in the EMEA region, with emphasis on UK and Germany markets and cross-channel responsibilities including direct and indirect sales.

Overview

We’re looking for a strategic marketing leader to define and drive the EMEA Marketing and Investment strategy for Molton Brown. The role covers the full consumer marketing funnel—Awareness, Engagement, and Conversion—across direct (stores, outlets, digital) and indirect (Wholesale, Travel Retail, and Pure Play) channels in key markets, with a focus on the UK and Germany. You’ll be accountable for the marketing budget and will lead teams across brand, digital and trade marketing. You’ll also oversee the Global Sales Education team, ensuring impactful consumer engagement through service development and staff training, while providing marketing support for UK retail operations.

What you will do

• Go to Market strategy across brand, trade and digital marketing.
• Direct responsibility for UK and Germany marketing budgets and US digital marketing budget.
• Collaborate with the Global Marketing team to optimize global plans (NPD, assortment, VM, campaign & communication plans) based on consumer, trend and retailer insights.
• Align with Senior Manager Global Channels Marketing to ensure the go-to-market strategy is applicable to global channels (affiliates and distributors).
• Media investment strategy across full funnel (awareness, engagement and conversion) with KPI-driven allocation between offline and online channels.
• Manage earned and owned marketing to maximise impact and growth targets.
• Lead social media content and advocacy for the brand via earned marketing strategy, defining the right mix of earned and owned content on social platforms and leading influencer strategy.
• Define content briefs and KPIs in partnership with AD, Brand & PD to optimise engagement by platform.
• Monitor and accelerate sell-out across Retailer, .Com and UK SAS; drive customer retention in direct channels with best-in-class partnerships and service experiences.
• Design and implement global staff training across Retailers, Distributors and SAS; advocate wholesale needs with the Global Marketing team.
• Drive customer lifetime value in the UK and US via CRM strategies.
• Lead and develop talent; optimize resource allocation; foster an innovative mindset within the team.

What you will need

• Marketing degree or equivalent
• 15+ years’ experience in a global omnichannel business in a brand marketing role
• Proven experience leading teams across Trade Marketing, Digital Marketing and Brand Marketing
• Experience optimizing and allocating a marketing budget across Brand and Conversion with clear accountability
• Ability to drive earned media and maximise impact of owned media within a limited budget
• Commercial acumen with the ability to drive win/win plans with retail or wholesale partners
• Experience in retail, beauty, luxury or premium drinks industry
• Ability to translate brand vision into actionable go-to-market strategies and adapt to evolving markets
• Strong understanding of retail dynamics, channel management and P&L levers with growth opportunity identification
• Excellent interpersonal and communication skills for cross-functional collaboration and stakeholder alignment
• Proficiency in analyzing data and leveraging insights to optimise campaign performance
• Proven ability to lead, motivate and develop high-performing teams

About Kao and Molton Brown

Molton Brown is part of Kao, a company founded in Japan in 1887. Kao is dedicated to making a difference in people’s lives with high-quality products and services, aiming to create a Kirei Life for all. Kao has been listed among the World’s Most Ethical Companies for 17 consecutive years. The Kao Way guides integrity, innovation and mutual respect across the organization.

What we offer

A friendly and flexible work environment with competitive salaries, benefits, ongoing development and opportunities to enhance your skills and deliver tangible results. Your voice will be heard, and entrepreneurial thinking and innovation are valued.

Hiring Process

Kao embraces diversity and invites applications from all areas of the global community.

Want to learn more

Visit https://www.kao.com/emea/en/ to learn more about Kao. Privacy information is available at https://www.kao.com/emea/en/privacy/.