Overview

Engagement Strategy Director role at Accenture UK & Ireland. Accenture Song seeking an Engagement Strategy Director to join our London-based global team, who will be responsible for supporting the development of data-rich, behavior-shaping engagement solutions to deliver better customer experiences for our life sciences clients. The role involves working with our full strategy, account, creative and production teams to translate data into actionable insights and recommendations.

What You Will Do

• Work as a part of an integrated strategy team to proactively propose HCP and patient engagement solutions to help clients achieve relevant customer experiences while aligning to client goals and business challenges, shaping their data and intelligence gathering architecture, and their capacity to introduce viable solutions into the marketplace
• Serve in client-facing capacity for omnichannel programming and content/channel integration
• Contribute to data and intelligence gathering efforts (including 1st party data) that uncover opportunities, and pinpoint how these can be used to enhance the customer\'s overall experience with the brand
• Translating historical analytics and performance reports into meaningful recommendations to optimise campaigns “on-the-fly” as well as input into future campaign strategies
• Remove the mystery on the translation from facts and information to ideas and impact
• Ensure that engagement and content solutions developed by strategic planning, account, production, and creative teams are properly integrated within larger marketing programs aligned to drive customer experience
• Collaborate with executional teams during the development of projects to ensure strategies are pulled through effectively during development and handoff
• Contribute to the development of cross-channel measurement plans and KPIs and develop recommendations and approaches based on performance analytics
• Contribute to the success in achieving digital, social, and innovation fluency across the agency as a whole
• Partner with the broader strategy team to contribute to the development of pitches, proposals & POVs, strategies, and tactical programs that satisfy the business goals of our healthcare clients and beyond
• Continually educate internal teams and our clients on the vital role insights play to being critical to growth and success
• Drive ideas from data to conceptual platforms to deployment that drive business results
• Stay up-to-date on market trends, societal shifts, and strategic initiatives in health and wellness and across other key verticals, promoting innovative and acting as an ongoing evangelist for alternative approaches
• Facilitate workshops to develop groundbreaking experience led strategies and programs with clients
• Support the development of CRM and Omnichannel planning with support from brand/content strategy and analytics teams
• Facilitate service introduction & change confirmation focusing on market opportunities

Qualifications

• 7+ year of experience working in Digital, CX or Engagement Strategy at a creative agency
• Experienced in life sciences marketing, including both HCP and patient
• Strong analytical skills
• Expert in engagement channels and technology widely used in Life Sciences
• Impeccable written and verbal communication skills
• Ability to tell a simple story visually and verbally behind a strong strategic point of view
• A drive to elevate thinking and the work
• A curious mentality
• The desire to be great

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Business Development and Sales

Industries

• IT Services and IT Consulting