Blueprint Event Company is dedicated to empowering businesses and professionals by facilitating connections and delivering a competitive edge through world-class B2B exhibitions and conferences.

With a focus on the manufacturing and engineering sectors, our event brands are at the forefront of industry engagement across the North America, Middle East, and Europe.

Explore our global events at:

www.lubricantexpo.com

www.lubricantexpona.com

We are seeking a driven and strategic Event Director to lead the commercial growth of Lubricant Expo North America. This is a sales-focused leadership role suited to a commercially minded individual with strong B2B event experience, team management skills, and the ability to build relationships with senior stakeholders.

• Set and deliver the commercial strategy aligned to company objectives.
• Lead and coach a high-performing sales team.
• Drive new revenue streams across sponsorship, content, partnerships, and digital.

• Shape and implement the event growth roadmap.
• Build relationships with key stakeholders, sponsors, and partners.
• Monitor industry trends and adjust positioning and pricing accordingly.
• Develop and deliver strategic proposals to high-value prospects.

• Oversee conference and content development with our conference and marketing teams.
• Innovate new features, formats, and networking opportunities to enhance event value.

• Represent the brand at trade shows, conferences, and key networking events.
• Build relationships with senior leaders, media, and associations within the industry.

• Maintain a strong pipeline of leads using databases, referrals, and research.
• Lead outbound campaigns across calls, email, LinkedIn, and video.
• Own the entire sales cycle—from outreach to deal closure and client onboarding.
• Manage CRM (Salesforce preferred), ensuring accurate reporting and forecasting.

• Consult and support clients in achieving their goals through event participation.
• Deliver an outstanding onboarding experience for new customers.

• Work closely with marketing, content, and operations to align messaging and execution.
• Feed market insights back into event planning and development.

• Attend and represent Blueprint at industry events across the USA, Europe, and the Middle East.
  

• Proven success as an Event Director or Senior Event Manager on major B2B events.
• Strong P&L ownership and a history of exceeding commercial targets.
• Experience managing and motivating sales teams.
• Knowledge of sectors like lubricants, chemicals, or advanced manufacturing (advantageous).
• Excellent cold-calling and telephone sales skills.
• Confident in speaking with C-suite decision-makers.
• Familiarity with CRM systems, ideally Salesforce.
• Exceptional communication and negotiation skills.
• Highly organised, with excellent follow-up discipline.
  

• Entrepreneurial and commercially driven.
• Strong leadership presence and ability to motivate others.
• Ambitious, results-oriented, and proactive.
• Culturally aware and personable with international clients.
• Able to thrive in a fast-paced, high-growth environment.
  

• Fluent in English (additional languages like German, Spanish or Arabic are a plus).
• Eligible to work in the UK and travel internationally without restrictions.
• Willingness to travel internationally for events and meetings.