Job Title: Experiential – Account Director

Location: Hybrid (UK-based with travel across UK & Europe)

Reporting To: Head of Client Services and the Chief Experiential Officer

Contract Type: 13 month FTC – Mat Leave Cover

About brandformula

brandformula is a strategic marketing agency that brings brands to life through impactful, insight-led experiences across events, exhibitions, and activations. We work with ambitious brands in the financial services sector, delivering bold creative thinking and flawless execution.

We are now looking for a confident, commercially driven Account Director – Experiential to lead our growing team, shape strategic direction, and deliver standout experiences across the UK and Europe.

The Role

As the Experiential – Account Director, you’ll oversee the day-to-day management of the Experiential team while driving growth, ensuring operational excellence, and acting as a senior client lead. Reporting into the Head of Client Services and the Chief Experiential Officer, you will work strategically across the agency, helping to integrate experiential thinking into broader client solutions and collaborating with other departments on upsell and cross-sell opportunities.

This is a role for a strong leader who is not only strategically minded but also comfortable making confident decisions, leading from the front, and mentoring others.

Key Responsibilities

• Lead and manage the Experiential team (3 direct reports), providing daily support, development, and performance oversight
• Be the key client contact for dedicated accounts, while supporting wider relationship management across all experiential projects
• Drive sales and growth within the Experiential function, identifying new opportunities and leading cross-agency upsell initiatives
• Oversee and manage end-to-end project delivery, from client brief through to final execution
• Confidently pitch and present to senior stakeholders, articulating strategic thinking and creative direction
• Maintain regular reporting and performance metrics, providing insight to the Executive Director and wider leadership team
• Work closely with suppliers, ensuring timely delivery, cost management, and creative integrity
• Collaborate with exhibition designers and builders, demonstrating a solid understanding of materials, build methods, finishes, costs, and technical language
• Ensure full financial oversight of the team’s work, including budget creation, estimate development, invoicing and reconciliation
• Champion innovation within the team – identifying fresh formats, technologies, and experiential trends
• Support team development – act as a mentor, provide training and advice, and create an environment for growth and learning
• Travel as required across the UK and Europe to oversee live event delivery (including occasional weekend travel during peak periods)

What You’ll Bring

• A minimum of 8 years’ experience in experiential marketing, events, or exhibitions
• Strong background in managing both client relationships and internal teams
• Proven experience in cross-functional collaboration and growing business through upselling
• A confident, strategic mindset – not afraid to make big decisions or challenge the status quo
• Deep understanding of exhibition build processes, with fluency in materials, finishes, and build costs
• Skilled in supplier and budget management, with strong commercial acumen
• Proficient in Microsoft 365, particularly Excel and Canva
• Excellent presentation, communication, and stakeholder engagement skills
• Ability to work at pace, meet tight deadlines, and manage multiple workstreams effectively
• Passionate about delivering industry-leading experiences and supporting team development

Why Join brandformula?

• At brandformula, you’ll be part of a collaborative, ambitious, and supportive team that’s passionate about creating exceptional work. You’ll have the autonomy to shape ideas, drive growth, and lead exciting projects across Europe and beyond.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Marketing Services

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