Overview

As New Business Director, you will lead the charge to drive growth by selling GAIN's Performance Marketing services including SEO, Paid search & social, Digital PR & link building. Joining our growing new business development team, you will work with our marketing teams to create and convert opportunities through strategic lead generation and expert relationship building.

Reporting to the CEO, you will harness GAIN's data-driven creativity and insight to match client needs with our solutions, making an impact on both immediate wins and the agency's long-term vision. This is a senior sales leadership opportunity for a consultative, commercially aware specialist ready to grow GAIN's presence and reputation.

Requirements

Key Responsibilities

• Develop and implement strategic new business plans to grow our Performance Marketing revenue streams.
• Identify, qualify, and nurture potential clients from first contact to closing.
• Lead and manage any SDRs (Sales Development Representatives) or outreach team members when applicable, providing direction and support to maximise outreach efforts.
• Attend GAIN and broader industry events to represent the agency, generate leads, and keep abreast of sector developments.
• Update and maintain CRM records accurately to ensure a real-time view of pipeline status and client interactions.
• Build compelling and effective narratives tailored to each client’s unique challenges and goals, leveraging data-driven insights to position GAIN as the partner of choice.
• Take the lead on responding to RFPs (Requests for Proposals), RFIs (Requests for Information), and similar business opportunities, ensuring high-quality submissions.
• Ensure smooth onboarding by collaborating with delivery and client teams, setting a strong foundation for long-term client success.
• Partner with GAIN's marketing and delivery teams, ensuring solutions are relevant, innovative, and practical.
• Deliver consultative sales presentations based on market research and prospect needs.
• Create and manage a network of contacts across brands, agencies, publishers, and influencers to expand GAIN's reach.
• Maintain a sales pipeline and report on progress, metrics, and revenue forecasts.
• Stay up to date with the latest digital marketing trends and new technologies.

Skills and Experience

• Demonstrated experience selling agency services. Demonstrable experience of selling link building and Digital PR is a bonus.
• Proven track record in lead generation, new business development, and closing deals.
• Exceptional communication, negotiation, and presentation skills.
• Mastery in PowerPoint or equivalent presentation creation (advanced visual storytelling skills are highly valued).
• Analytical mindset—able to translate market data into business opportunities.
• True relationship builder, energetic, and highly motivated.
• Proficient with CRM and sales analytics platforms.
• Fluency in an additional language is a strong plus.

Accountabilities

Management of Sales Pipeline

• Generate and nurture leads to construct a robust and dynamic sales pipeline.
• Utilise your skills to identify and engage prospects, laying the foundation for successful partnerships.
• Work in tandem with an assigned expert to move deals through the pipeline efficiently.
• Act as the driving force, ensuring a smooth progression from initial contact to meaningful engagements.

Administrative Tasks

• Oversee essential administrative functions, such as scheduling meetings with prospects.
• Manage email communications and follow-ups to maintain effective and timely communication.

Discovery Conversations, Proposals, and Negotiation

• Dive into discovery conversations, actively listening to understand prospects needs and preferences.
• Collaborate on the creation of compelling proposals that resonate with prospects objectives.
• Participate in negotiation processes, working toward mutually beneficial agreements.

Contract Execution and Target Start Dates

• Once deals transition into contracts, collaborate closely with the legal team.
• Ensure a seamless execution of contracts, actively participating to meet our target start dates.
• Facilitate the onboarding process and support the delivery teams across everything is required to deliver strong results from day one

Benefits

• Private Medical Insurance
• BUPA LifeAssurance
• Income protection
• Employee Assistance Programme
• Cycle to Work salary sacrifice scheme
• Tech & Wearables salary sacrifice scheme
• Octopus EV Scheme
• Discounts and deals on a range of items from hotels, holidays and hormone testing to cinema, gyms and will writing.

Interview Adjustments - We will do everything possible to create the best experience for candidates, however we appreciate interviews can be challenging. So, please let us know if we can make any adjustments to make you more comfortable or confident.

Right to work in the UK – please note that all candidates must have the right to work in the UK and must not require sponsorship, now or in the future. We are unable to support visa applications for this role.

GAIN is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.