Overview

Boston Consulting Group (BCG) seeks a Global Brand Activation Director to lead a team responsible for concepting and delivering creative elements for high-impact brand campaigns, events, and initiatives across BCG. You will serve as a strategic partner to Global Marketing & Communications and business service teams, ensuring consistent, high-quality brand storytelling that strengthens BCG’s reputation and employer identity worldwide. You will combine strategic foresight with operational leadership to drive measurable business outcomes and contribute to shaping vision, priorities, and execution across the brand function. This role reports to the Global Brand & Creative Strategy Senior Director.

Responsibilities

• Define and drive the strategy for the Brand Activation team, aligning objectives with broader brand, marketing & communications and business goals.
• Serve as a senior partner for priority campaigns and initiatives, ensuring alignment with leadership priorities and maximum brand impact.
• Contribute to annual planning, budget oversight, and cross-team collaboration as part of the Global Brand & Creative Strategy leadership team.
• Lead end-to-end delivery of digital and physical creative elements for multi-channel initiatives, from shaping briefs to on-time, high-quality execution.
• Translate complex ideas into clear, actionable strategies and scalable processes that improve efficiency and effectiveness.
• Establish and monitor performance metrics, applying insights to continuously improve impact and outcomes.
• Build trusted relationships with senior stakeholders, anticipating needs and aligning strategy to business priorities.
• Act as a connector across Creative Strategy & Design, Brand Strategy, and Operations leadership to ensure coordinated brand delivery.
• Manage vendor and partner relationships, ensuring alignment with BCG standards and goals.
• Lead and inspire the Brand Activation team, fostering collaboration, innovation, accountability, and a culture of inclusion.
• Mentor and develop talent, ensuring the team has skills and resources to deliver at scale.
• Champion creativity and inclusion, ensuring diverse perspectives are represented in brand storytelling.

You’re good at

You are a strategic leader who thrives in complexity, balancing creativity with operational discipline. You excel at turning ideas into strategies, guiding teams through ambiguity, and making decisions that create measurable business and brand impact. You are a trusted advisor to senior leaders, a strong communicator, and an inclusive people leader who builds high-performing teams.

What You'll Bring

• Bachelor’s degree in marketing, communications or related field; Master’s preferred.
• Minimum of 12 years of experience in advertising, marketing, communications, or related field. Account management experience within a creative agency is a plus.
• Proven experience leading creative, marketing, or brand activation teams with objective setting, workflows, and talent development.
• Mentoring ability and a collaborative, high-performing team culture.
• Strong operational management skills, including resource planning, performance oversight, and budget accountability.
• Exceptional communicator and collaborator with ability to build relationships and drive alignment across functions and geographies.
• Proven experience leading 360 campaign creative initiatives across digital, print and experiential channels with brand consistency and creative excellence.
• Ability to evaluate outcomes, apply insights, and evolve best practices.
• Strategic thinker with problem-solving skills, adaptability, and growth mindset.
• Organized, process-oriented, proactive, and able to thrive in a fast-paced, collaborative environment.
• Curious and innovative with awareness of emerging trends in branding and storytelling.

Who You'll Work With

You will lead the Brand Activation sub-team within the Global Brand & Creative Strategy team and collaborate with sub-team leaders (Creative Strategy & Design, Brand Strategy, Operations) as well as other functions within Global Marketing & Communications and business service teams.

Equal Opportunity and Compliance

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, or any other characteristic protected by law. BCG is an E-Verify Employer. More information on E-Verify is available on request.