Overview

Develop and refine the brand's promotional strategy to increase global impact, bringing innovative approaches and opportunities to achieve a bold, transformative ambition.

Craft and implement persuasive promotional materials and campaigns in alignment with our overarching brand strategy, with an emphasis on innovative thinking.

• Represent the brand strategy to senior leaders, ensuring cohesive execution across markets, while fostering a culture of innovation.
• Engage with competitive intelligence to identify opportunities and threats, positioning the brand to thrive against competitors, and pursue ambitious goals.
• Conduct and leverage market research and patient insights to understand market dynamics and patient needs, behaviors, and barriers.
• Collaborate intensively with multiple functional teams, including medical affairs, commercial, sales, market development, and advocacy, to align the brand narrative with emerging evidence and ensure cohesive implementation of strategies.
• Play a crucial role in the preparation and execution of launch activities for the product's expansion with a new indication.
• Oversee allocated budgets for programs, ensuring cost-effective strategies that deliver maximum impact.

Responsibilities

• This role will report to the Global Head of Marketing.
• Develop and refine the brand's promotional strategy to increase global impact, bringing innovative approaches and opportunities to achieve a bold, transformative ambition.
• Craft and implement persuasive promotional materials and campaigns in alignment with our overarching brand strategy, with an emphasis on innovative thinking.
• Analyze business performance and formulate strategic insights to leverage business drivers, optimizing brand performance and identifying transformative pathways.
• Represent the brand strategy to senior leaders, ensuring cohesive execution across markets, while fostering a culture of innovation.
• Engage with competitive intelligence to identify opportunities and threats, positioning the brand to thrive against competitors, and pursue ambitious goals.
• Conduct and leverage market research and patient insights to understand market dynamics and patient needs, behaviors, and barriers.
• Collaborate intensively with multiple functional teams, including medical affairs, commercial, sales, market development, and advocacy, to align the brand narrative with emerging evidence and ensure cohesive implementation of strategies.
• Play a crucial role in the preparation and execution of launch activities for the product's expansion with a new indication.
• Oversee allocated budgets for programs, ensuring cost-effective strategies that deliver maximum impact.

Qualifications

• Bachelor's Degree, preferably in business, marketing, or the sciences.
• 10+ years pharmaceutical commercial experience.
• Proven track record in developing and executing brand strategies founded on insights and value propositions.
• Robust understanding of commercial strategy, including pricing, reimbursement, and market research techniques.
• Demonstrated experience in financial competence and budget management with a clear understanding of P&L and business drivers.
• Experience in the respiratory and/or immunology therapeutic area.
• Experience engaging with external customers, such as key opinion leaders and payers.
• Broad commercial experience including pre-launch and launch.
• Strong critical thinking and problem-solving skills.
• Proven leadership and influencing skills to drive strategy adoption.
• Ability to work effectively with agency partners to transform strategic plans into action.
• Experience in innovative thinking to bring bold ideas to life.
• Capability to work in ambiguity, simplifying complexity while managing multiple priorities.