Head of Digital Marketing

10 Days Old

Are you ready to join a fast-growing wealth management business at a pivotal moment in its growth journey? This organisation has ambitious expansion plans and a clear vision for the future. As the business continues to scale, it is investing significantly in its marketing capability, transforming the function into a digitally led, data-driven engine that will support the next phase of commercial growth.This is an opportunity to join the firm in a senior digital marketing leadership role. You will play a pivotal role in shaping and accelerating the organisation’s digital marketing strategy, leading a team across digital, CRM, social and data to drive acquisition and demand generation. Working closely with divisional leaders and senior stakeholders across the business, you will help embed a digitally led, data-first model to support B2B and B2C growth strategies.Key responsibilities will include:Developing and implementing a comprehensive digital marketing strategy that supports the firm’s wider commercial growth objectives and strengthens brand visibility across key marketsDesigning and delivering targeted, multi-channel acquisition campaigns that drive demand generation, new business opportunities and measurable lead generationLeading a small team of digital marketers, ensuring effective delivery of campaigns and marketing programmesEmbedding a data-first approach across marketing initiatives, leveraging insights, segmentation and analytics to optimise performance and inform strategic decision makingOverseeing CRM marketing management, ensuring the continued evolution, governance and activation of client and prospect engagement strategiesLeveraging AI-driven marketing and data strategies to increase efficiency, improve campaign performance and enhance marketing insightManaging the digital marketing budget and ensuring strong return on investment across all digital campaigns and marketing initiativesFor this position it is essential you have experience in wealth or asset management. If you are a strategic, commercially minded digital marketing leader with experience delivering data-led marketing strategies within a regulated financial services environment, we would love to hear from you.If you are looking for an opportunity where you can shape and lead the digital marketing strategy of a growing and ambitious organisation, this could be the ideal next step in your career. #J-18808-Ljbffr
Location:
Greater London
Job Type:
FullTime

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