OverviewOgilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook.Influence Director Beauty ClientDepartment: Influence Beauty Team  Location: London  Contact type: Initial 4-month fixed term contract  Full Time/Part time: Full Time  Reporting into: Client PartnerAbout the Role:WPP Onefluence is seeking a dynamic and trend-savvy Influencer Influence Director to join our team dedicated to a large beauty client. The ideal candidate will be responsible for driving successful influencer marketing campaigns that align with beauty client’s brand objectives.ResponsibilitiesInfluencer strategy and leadership: Develop and oversee the influencer marketing strategy for the brand, ensuring alignment with business goals, product launches, and cultural trends.Talent ecosystem: Identify and segment key influencer tiers (macro, micro, and nano creators) to build a balanced, high-impact ecosystem.Team leadership: Lead and mentor a team of influencer marketing specialists and agency partners.Partnership & Relationship ManagementBuild authentic, long-term relationships with beauty influencers, makeup artists, dermatologists, and content creators.Oversee influencer onboarding, content briefing, contract negotiation, and performance evaluation.Champion diversity and inclusion by engaging with creators across all backgrounds, skin tones, and beauty perspectives.Campaign Development & ExecutionLead end-to-end influencer campaigns for new product launches, brand storytelling, and social activations.Collaborate with social, PR, creative, and e-commerce teams to amplify influencer content across digital and retail touchpoints.Stay ahead of beauty trends, viral moments, and social media innovations (TikTok, Instagram, YouTube, etc.) to keep the brand culturally relevant.Performance & AnalyticsDefine and track KPIs such as engagement rates, reach, conversions, organic, and ROI.Oversee data analysis and reporting to measure campaign effectiveness and optimize future initiatives.Manage influencer marketing budgets and ensure efficient use of resources.Brand StewardshipServe as the internal voice of the beauty community, ensuring influencer content aligns with brand tone, aesthetics, and values.Anticipate and manage brand reputation risks associated with influencer partnerships.Collaborate with product development teams to gather influencer and community feedback that can inform innovation.Experience7 years of experience in influencer marketing, digital marketing, or PR, with a focus on the beauty industry.Proven track record of leading successful influencer campaigns for major beauty, skincare, or wellness brands.Deep understanding of social media platforms, creator culture, and emerging beauty trends.Exceptional relationship-building, communication, and negotiation skills.Strong leadership and project management abilities; experience managing cross-functional teams and agencies.Experience with influencer platforms (e.g., Traackr).Familiarity with TikTok trends, YouTube beauty communities, and UGC strategies.Creative eye for content and understanding of what resonates with beauty consumers.Strong analytical skills and comfort with data-driven decision-making.Success MetricsGrowth in influencer-driven brand engagement and awareness.Increases in organic, social mentions, and organic product recommendations.Successful product launch performance supported by influencer collaborations.Enhanced brand perception and loyalty within the beauty community.At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.We believe in building powerful teams with purpose and we relentlessly curate transformative initiatives that make our commitment to fairness and equity a reality. Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at accommodations@ogilvy.com. This contact is only for candidates requesting accommodation. Emails for other purposes, including application status requests, will not receive a reply.Apply for this jobIndicates a required fieldFirst Name *Last Name *Email *PhoneCountryLocation (City) *Resume/CV *Enter manuallyAccepted file types: pdf, doc, docx, txt, rtfLinkedIn ProfileHow did you hear about us? *Are you authorized to work in the country where this job is located? *Will you in the future require employer sponsorship to work where this job is located? *Privacy disclosure *Your privacy is important to us; you can find out more information on how we handle your data for recruiting purposes in our Privacy Notice.Voluntary Equal Opportunities Questions (UK)At Ogilvy we pride ourselves on being an inclusive and equal opportunities employer. We welcome all applications regardless of race, colour, religion or belief, gender, gender identity, age, national origin, marital status, sexual orientation and disability, etc. We invite you to answer voluntary questions to help us monitor progress, stored separately and used in aggregate for reporting purposes in accordance with GDPR. #J-18808-Ljbffr