OVERVIEWFounded in 1926 by Marcel Bleustein-Blanchet, today Publicis Groupe is the second largest communications group in the world and a leader in marketing, communication, and digital business transformation, led by Arthur Sadoun, the third CEO in its history. Publicis Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation.Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalisation at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organisation, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 103,000 professionals.OverviewPublicis Groupe is seeking a strategic and creative Influencer Strategy Lead to join our bespoke agency team for a globally recognized client with iconic brands spanning Snacking, Petcare, and Food & Nutrition.This is a rare opportunity to partner with household-name brands on their marketing transformation journey — blending strategy, creativity, data, and technology within our Power of One model, which integrates media, production, data & tech, social, influencer, and commerce to deliver end-to-end PESO experiences.You’ll play a pivotal role within the Publicis Next Era (PNE) Hub, leading influencer and social strategy across markets, driving innovation, and ensuring best-in-class delivery.ResponsibilitiesStrategic LeadershipAct as the first point of contact for influencer-related client briefs across Petcare brands.Translate client business and marketing objectives into actionable influencer and social strategies that drive measurable impact.Integrate Social & Influencer (S&I) strategy into AEP/ICP processes, ensuring alignment with broader brand and media strategies.Oversee the quality and consistency of strategic outputs, ensuring all recommendations are insight-driven and brand-aligned.Operational ExcellenceLead an agile, cross-functional process involving strategy, creative, and activation teams.Ensure influencer and partnership content is built around clear KPIs — driving business outcomes, not vanity metrics.Partner closely with media, data, and content production teams to ensure strategic coherence across the PESO ecosystem.Innovation & InsightLead research into emerging content, influencer, and partnership trends to shape forward-thinking plans.Use analytics, benchmarking, and social listening to inform and evaluate influencer strategies.Identify growth opportunities for clients through new formats, platforms, or creative partnerships.People LeadershipManage and mentor a small team (1–2 Executives/Graduates and 1 Manager), supporting their professional development and progression.Foster collaboration across teams and markets to share knowledge and best practices.Growth & PartnershipContribute to new business and organic growth initiatives through strategic input and client presentations.Champion innovation and thought leadership within the influencer and social ecosystem.QualificationsProven experience in influencer marketing strategy (agency experience preferred).Strong understanding of digital media, content ecosystems, and performance metrics.Skilled in strategic thinking, storytelling, and client communication at senior levels.Demonstrated ability to manage complex, multi-market projects with tight deadlines.Experienced in using data, analytics, and social insights to shape creative strategy.Confident leader and mentor with a track record of developing junior team members.Benefits:In the UK, alongside the core benefits such as Pension, Life Assurance, Private Medical, and Income Protection Plan, we also offer:WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.