Overview

Our client is a scaling Fashion, Beauty and Lifestyle Communications Agency who are now looking for an experienced and confident Junior Account Director to join the agency's fast growing Fashion & Lifestyle Division.

The successful applicant must have unrivalled media contacts with proven experience devising and implementing creative, high impact, communication strategies across both mass & prestige brands. Working across the agency’s brand roster, they are looking for an individual who leads with influence, with the ability to inspire and mentor their direct reports and influence both internally and externally at senior level. Experience overseeing budgets, OOH campaigns and media spend is a must with the ability to work with the internal production team and external suppliers to deliver ground breaking, experiential events for clients. Minimum of 5/6 years agency and/or in-house experience is essential with proven strong media contacts at Fashion Editor and Fashion Director levels, whilst contacts within publishing/advertising and Editor levels will be a distinct advantage.

The role will be responsible for the day to day running of client accounts, driving and generating press strategy whilst also having the ability to secure larger profile editorial. Nurturing, inspiring and supporting the team at all levels alongside providing essential support to the Head of Fashion and Directors.

Responsibilities

• Provide strategic support across clients and team to the Head of Fashion
• Day-to-day running of the client accounts and managing all client expectations
• Pitching to press for a variety of coverage on client, particularly generating feature placement in appropriate titles
• Managing client accounts and delegating tasks to junior team members
• Drive and develop creative concepts and news worthy stories that will result in press coverage
• Manage PR budget for all activity across each client
• Drive, implement and manage the PR strategy within agreed budgets across all clients to increase brand awareness and maximise brand performance
• Work to deliver small to large scale events for all clients with the support from the team and external suppliers
• Cultivate and maintain relationships with national, regional and online industry press to increase brand reach and awareness
• Manage the development of all public relations materials, including press releases, pitches, fact sheets, product launch activity recaps and presentations
• Track and analyse client monthly coverage and KPIs
• Manage the teams continued progression through the business supporting on their personal KPIs/development

Skills & Experience

• 5-6+ years of direct Fashion, Retail & Lifestyle experience with an established agency or similar role in-house
• Confident team leader with strong pastoral care
• Experience delivering global strategy
• Experience managing budgets
• Previous experience of events management
• Ability to think strategically and creatively
• Efficient, organised with excellent time management skills

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing

Industries

• Public Relations and Communications Services