Overview

Purpose: To own and lead Edyn’s European corporate and MICE sales strategy, driving revenue, client retention, and market growth through strategic account management and high-impact partnerships across multiple European markets. This role will deliver sustainable growth by strengthening client relationships, optimising distribution, and representing Edyn across key international forums.

Responsibilities

• Owning and managing strategic relationships with key corporate and MICE clients across Europe to maximise commercial value, market share, and brand loyalty.
• Developing and executing a proactive corporate and MICE sales strategy, tailored to the nuances of different European markets.
• Shaping and delivering regional growth plans, leveraging market insights, corporate demand data, and cross-border opportunities.
• Leading commercial negotiations, rate strategies, and joint initiatives with multinational partners to optimise visibility and conversion across markets.
• Driving performance through preferred partnership programmes and strategic alliances with regional and pan-European organisations.
• Collaborating cross-functionally with revenue, marketing, and operations teams to ensure commercial goals are aligned and consistently delivered across multiple jurisdictions.
• Analysing performance across all European corporate and MICE channels, using insights to refine strategy and demonstrate ROI.
• Representing Edyn at key industry events, trade shows, and conferences across Europe, building visibility and influence within the sector.
• Identifying and developing new corporate partnerships, supporting expansion into untapped markets and emerging European sectors.

Qualifications

Experience

• Significant experience managing strategic corporate and MICE partnerships across multiple European markets.
• At least 7 years in senior sales or account management roles in hospitality, with responsibility for £2m+ annual business across international jurisdictions.
• Proven track record of driving revenue and brand exposure through European corporate networks and MICE sales channels.
• Deep understanding of corporate travel procurement, MICE booking processes, and distribution strategies across Europe.
• Experience managing regional, national, and international accounts with a strong commercial lens.
• Familiarity with European business cultures and market differences, and ability to adapt approach accordingly.

Skills

• Fluent in English; additional European languages highly advantageous.
• Excellent communication, stakeholder, and partner management skills.
• Strategic thinker with high commercial acumen and results-driven mindset.
• Confident negotiator with international rate and contract management experience.
• Highly analytical, using data and insights to influence sales strategy.
• Proficient in sales, CRM, and reporting platforms.

Attributes

• Entrepreneurial and commercially proactive, with a clear focus on international growth.
• Client and brand-focused, with a solutions-driven approach.
• Self-motivated, collaborative, and able to lead initiatives across multiple markets.
• Culturally aware and well-connected within European corporate travel and MICE communities.
• Organised, detail-oriented, and driven to exceed performance expectations.
• Passionate about the hospitality market across Europe and its evolving needs.

Job Details

• Seniority level: Director
• Employment type: Full-time
• Job function: Sales and Business Development
• Industries: Travel Arrangements

Based at our London offices 5 days per week, with core hours of 9-5 (40 hour working week). Flexibility required to travel extensively across the UK and Europe, depending on business needs.