Overview

Marketing Director - Business Development Enablement. CGI is seeking a strategic, insight-led Marketing Director to support Business Enablement Development in the UK & Australia. You will lead the marketing strategy, design, and delivery of full-funnel marketing & communications initiatives that help drive demand, pipeline, and revenue across priority sectors and regions within the UK & Australia business.

CGI was recognised in the Sunday Times Best Places to Work List 2025 and has been named one of the World’s Best Employers by Forbes. We offer a competitive salary, excellent pension, private healthcare, plus a share scheme (3.5% + 3.5% matching). CGI is committed to inclusivity and a diverse community of tech talent, and supports the Armed Forces through the Armed Forces Corporate Covenant.

Responsibilities

• Partner with regional marketing and business leaders to align go-to-market (GTM) strategies with commercial growth priorities.
• Develop and execute full-funnel marketing campaigns that span awareness, demand generation, pipeline acceleration, and conversion.
• Lead the design and deployment of integrated sector-specific marketing across owned, earned, and paid media.
• Design and manage Account-Based Marketing (ABM) initiatives to support priority pursuits and strategic accounts.
• Collaborate with global teams to deliver positioning, tools, and content that support proactive and reactive sales efforts.
• Create comprehensive sales enablement toolkits including playbooks, battlecards, and pitch materials.
• Influence bid strategies through value-based storytelling, analyst insights, and competitive intelligence.
• Lead the enterprise-wide Client References Program.
• Champion CRM adoption and promote usage of AI tools for bids and proposal development.
• Support client executive engagements to articulate CGI’s end-to-end value proposition.
• Partner with alliance managers to activate joint GTM campaigns and co-branded assets.
• Contribute to regional analyst relations and amplify CGI’s presence through thought leadership and insights.
• Work across functions to enhance conversion from MQL to closed opportunity and represent UK & Australia in global lead generation maturity initiatives and tool development.
• Establish a client intelligence framework that shapes GTM strategies, journey maps, and content planning.
• Champion CGI’s “Voice of Our Clients” program and consultative selling practices.
• Use campaign retrospectives and pipeline analytics to refine performance and drive ROI.
• Act as a connector to ensure consistent messaging, client insights, and value propositions across teams.

Required Qualifications

To succeed in this role, you will bring a strong blend of strategic thinking, marketing execution, and sales alignment capabilities, alongside deep sector and client understanding.

Core Capabilities

• Extensive experience in B2B marketing leadership roles within IT services, consulting, or professional services.
• Expertise in developing and executing full-funnel marketing strategies and ABM programs.
• Demonstrated ability to influence senior stakeholders and partner closely with sales, sector heads, and business leaders.
• Strong storytelling skills and experience developing high-impact content for complex pursuits.
• Competency in campaign performance analytics, persona-based marketing, and market intelligence.
• Bachelor’s degree in marketing, business, or related field

Leadership Attributes

• Commercially minded, strategic thinker with a strong sense of business impact.
• Collaborative team player who excels in cross-functional environments.
• Insight-driven, capable of simplifying complex topics into clear, actionable strategies.
• Proven leadership in growing and mentoring high-performing marketing teams.
• Confident balancing strategic vision with operational delivery.
• Trusted business partner, able to build credibility and influence at all levels.
• Technologically curious and adaptable, keeping marketing efforts forward-looking and relevant.
• Effective in navigating global-local dynamics—balancing global priorities with regional creativity.

Join us and become a CGI Partner from day one, sharing in collective success and helping shape the company’s strategy and direction.

Job details: Seniority level – Director; Employment type – Full-time; Job function – Marketing; Industries – IT Services and IT Consulting.