OverviewJoin to apply for the Marketing Director - Consumer Services role at INKcredible Design & PrintingGreater London, England, United KingdomResponsibilitiesBuild and execute go-to-market strategies for Ledger Live services (payments, CL Card, swaps, staking, on/off-ramps, etc.), ensuring adoption and long-term engagementDefine positioning and messaging for consumer services, and ensure alignment across product, design, growth, and communicationsDrive service integration with Ledger Signer devices, helping articulate Ledger’s ecosystem story (hardware + services = the most trusted self-custody)Lead cross-functional launch planning with product, design, engineering, and regional teams for new service rollouts and feature updatesConduct and synthesize market research (customer needs, competitive landscape, and regulatory context) to inform strategy and sharpen differentiationCreate compelling storytelling and assets: web, app store, video, product explainers, campaigns, CRM flows, and morePartner with performance marketing to design and optimize acquisition, engagement, and retention campaigns across channels (paid, CRM, lifecycle, referral, affiliate)Own KPIs and dashboards to track growth, engagement, and ROI; drive a culture of test-and-learn to improve funnel performanceEstablish thought leadership by cultivating relationships with partners, influencers, and industry voices in the Bitcoin and digital asset ecosystemMentor and grow a high-performing team, fostering collaboration, innovation, and measurable impactQualifications10+ years of experience in consumer product marketing, ideally in fintech, payments, or digital assetsProven track record of building and scaling go-to-market strategies for consumer services (transactional or financial)Deep understanding of blockchain, Bitcoin, and digital asset services (staking, swaps, on/off-ramps, debit cards)Demonstrated success in growing engagement and retention within an app-driven consumer ecosystemAnalytical and data-driven, with strong ability to translate insights into strategy and actionExceptional communication and presentation skills, capable of simplifying complex conceptsLeadership experience in managing teams and cross-functional projectsEntrepreneurial mindset, thrives in fast-paced environments, with strong execution biasBonus: global marketing experience, especially in regulated markets (U.S., EU, APAC)BenefitsFlexible work options - Hybrid policy allowing work from home up to 3 times per weekHealth & Wellness support - Health and Life InsuranceFinancial growth opportunities - Employees can become shareholders in Ledger as well as other financial benefits depending on countryCommuter allowanceLearning & Development - Training solutions with personalised learningFor regionally specific benefits, your Talent Acquisition contact will provide more information.We’re committed to building an inclusive hiring process. If you need any adjustments or accommodations, let us know and we’ll support you.DetailsSeniority level: DirectorEmployment type: Full-timeJob function: Marketing and SalesIndustries: Printing ServicesReferrals increase your chances of interviewing at INKcredible Design & Printing. Sign in to set job alerts for “Marketing Director” roles. #J-18808-Ljbffr