About The Role

As Director of Marketing for Sage People, you will lead and scale a world-class marketing function that drives brand growth, demand generation, and pipeline performance.

Reporting into the Sage People leadership team, you will define and execute the go-to-market strategy, own the Ideal Customer Profile (ICP), and shape the overall positioning of Sage People in the market. This role requires a balance of strategic thinking and hands-on execution, with full accountability for marketing performance across brand awareness, pipeline creation, and ARR growth.

Location: Hybrid – 3 days per week from our London, Newcastle, or Winnersh office

Key Responsibilities

Strategic Leadership;

• Sit on the Sage People leadership team, contributing to the overall business strategy and direction.
• Define, evolve, and refine the Ideal Customer Profile (ICP) and product positioning in collaboration with Product, Sales, and Customer Success teams.
• Shape the future structure, vision, and technology capabilities of the marketing team to support growth.

Team Management;

• Lead and inspire a multi-disciplinary marketing team spanning Product Marketing, Digital Marketing, Field Marketing, Campaigns, Content, and Events.
• Foster collaboration, accountability, and innovation across the team to deliver measurable outcomes.

Growth & Demand Generation;

• Own and execute the demand generation strategy across digital, performance, and field channels.
• Drive pipeline creation and acceleration in partnership with the Sales and Business Development teams.
• Develop high-impact, data-led campaigns that deliver tangible results in pipeline and ARR growth.

Brand & Communications;

• Elevate the Sage People brand through thought leadership, content marketing, and impactful storytelling.
• Oversee messaging and positioning to ensure clarity, consistency, and market differentiation.
• Champion a customer-centric approach to communication across all internal and external touchpoints.

Budget & Performance Management;

• Manage the marketing budget with fiscal discipline and alignment to the broader Sage governance model.
• Track and report on key performance indicators including brand metrics, pipeline contribution, and revenue impact.
• Proven experience leading or closely partnering with teams across demand generation, product marketing, brand, and go-to-market execution.
• Demonstrated success in driving pipeline growth and marketing performance within tech, SaaS, or B2B environments.
• Strategic thinker with the ability to translate vision into actionable marketing plans.
• Strong leadership presence and ability to influence across all levels of the organisation.
• Excellent communication skills and comfort working in a fast-paced, high-growth setting.
• Data-driven mindset with expertise in marketing analytics, performance tracking, and ROI measurement.

Your benefits

(Only Applicable for UK Based Roles)

• Work away scheme for up to 10 weeks a year
• On-going training and professional development
• Paid 5 days yearly to volunteer through our Sage Foundation
• Flexible work patterns and hybrid working

Seniority level

• Director

Employment type

• Full-time

Job function

• Marketing and Sales
• Industries: Software Development