Marketing Strategy Senior Account Director - Maternity Cover Apply now for the Marketing Strategy Senior Account Director - Maternity Cover role at Sport54. 4 days ago – Be among the first 25 applicants. About 54group 54 is a sports and entertainment agency operating across five regions and nine offices: United Kingdom (London), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia & Dubai and Abu Dhabi, United Arab Emirates), APAC (Singapore, Vietnam & Adelaide, Australia) and USA (West Palm Beach, Florida). It works with rights holders, governing bodies, developers, household brands and major investors who share its belief in the power of sport. 54 comprises three service areas each consisting of two divisions: Strategic Advisory (Consultancy and Data & Insights), Asset Optimisation (Operations and Commercial) and Activation & Engagement (Events and Marketing). At its core, the company has an unwavering belief in embracing the opportunities offered by pushing at the edges of conventional wisdom. Role Overview The Marketing Strategy Senior Account Director (Fixed Term Maternity Cover) will oversee all marketing deliverables for LIV Golf, responsible for strategy development and implementation, quality control, department resource requirements, staff development, and key external stakeholder and internal relations. The successful candidate will be integral to the Global Marketing Senior Leadership Team under the Head of Marketing Strategy, managing resourcing and meeting departmental KPI targets. The role requires a passion for the game of golf, understanding and experience of the sports industry, developing cross‑channel marketing campaigns including event marketing, brand development, sponsorship activation, content generation, social media management and PR & Communications. The Senior Account Director must also have a talent for developing both campaign strategy and creative ideas and be comfortable working on multiple projects with tight deadlines. Employment Type: Fixed Term – Full Time Location: London (Hybrid workplace) Reporting: Skye Capazorio, Head of Marketing Strategy Key Roles And Responsibilities

Brand and campaign development – Work with the creative department to develop look and feel of new campaigns, develop campaign strategies with audience targeting and channel selection, coordinate team to ensure key workstreams are activated and delivered on time. Social media and content – Oversee planning, execution and optimisation of content calendars across key platforms; work with internal and external content creators; ensure engagement, follower growth, performance metrics align with goals; use insights and analytics to inform decisions; align storytelling and content output with brand values and objectives. Client delivery – Lead on the LIV Golf marketing account, ensuring highest levels of delivery, responsible for service delivery and meeting client KPIs. Stakeholder Relations – Manage work‑in‑progress documents and regular reports; oversee procurement and management of external agencies; build trust and support among key business leaders and industry stakeholders. Partner and stakeholder management – Liaise with stakeholders to maximise external channels; work across internal departments to generate shared benefits through campaign delivery. Team liaison – Excellent communication and team player; maintain strong relations and dialogue with senior managers to ensure solutions to overall departmental objectives are catered for. Reporting – Provide concise updates to senior management and key stakeholders.

Special Skills/Experience/Aptitudes Needed

Knowledge of current trends relating to sports marketing. Knowledge of the sport, lifestyle, and news media landscapes in Singapore. Experience working in travel/tourism/destination marketing. Experience across the marketing mix delivering strategic solutions utilizing modern tactics and practices. Experience developing cross‑channel campaigns for consumer‑facing brands or events. Ability to deal with confidential information and respond with sensitivity. Excellent written and verbal communication skills. Good organisational skills and ability to manage a variety of tasks. Administrative and IT skills; ability to maintain records and produce reports. Build a strong network within the Singapore and global golf/sports industry. Excellent up‑and‑down manager. Degree level from accredited college or university – preferably in Business, Sports or Marketing. Minimum of 7 years of marketing experience. Middle East work experience preferred. Problem solver. Ability to work flexible hours.

Salary And Benefits

Fixed Term Maternity Cover. Competitive Salary. Pension scheme. Life Assurance.Income Protection. 25 days annual leave (+ public holidays), pro‑rated & Birthday off. Increased annual leave with years of service. Employee Assistance Program (EAP). Private Healthcare. Enhanced Parental Leave. Staff clothing. Working hours 09:00–17:30 with an hour taken for lunch between 12:00–14:00.

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