Overview

Job Title: Senior Account Director, OOH Planning | Reports to: Business Director/Client | Location: London – 1SB & Rose Court Southwark Bridge Road, London, SE1 9HS

About WPP Media OOH: We are WPP Media OOH, a specialist unit within WPP Media dedicated to influencing valuable audiences on the move. We partner with leading brands and agencies, both within WPP and independently, to deliver impactful Out-of-Home solutions. This is a transformative time for OOH, with growth, new creative possibilities, and disruption driven by data and technology. We are at the forefront of delivering measurable, human-centric outcomes with a diverse team of passionate experts.

The Opportunity: Senior Account Director, OOH Planning — You will be at the heart of client relationships, planning and delivering best-in-class OOH solutions for a portfolio of WPP Media OOH’s agencies and clients, ensuring exceptional service, strategic insight, and commercial growth. This role demands deep OOH expertise, strong leadership, and a proactive approach to innovation. You will manage campaigns, inspire your team, and contribute to the wider success of WPP Media OOH.

Responsibilities & Accountabilities

• Client & Agency Leadership: Serve as the primary lead contact for planning OOH solutions, working closely with clients, agencies, and media owners to plan and execute campaigns.
• Ensure the team consistently delivers the highest level of service, meeting agreed criteria and KPIs for all clients and agencies.
• Build and maintain excellent rapport and relationships with key media owners, ensuring optimal value and target adherence.
• Demonstrate deep knowledge of vendor news and activity, providing informed perspectives to clients and internal teams.
• Proactively identify and resolve challenging client issues, ensuring smooth operations and client satisfaction.
• Innovate and develop new ways of servicing client and agency needs, delegating responsibilities effectively within the team.
• Place creativity at the forefront of our offering, promoting data-led planning via Aureus and driving innovation and technology in OOH solutions.
• Play a significant role in client audits, collaborating closely with the Trading and Investment teams.
• Commercial Growth & Operational Excellence: Drive the adoption of all WPP Media OOH's offerings, including specialist business units (SBUs), communicating benefits to agencies and clients to generate revenue.
• Identify and capitalize on opportunities for growth, actively seeking ways to drive additional revenue.
• Ensure the team consistently adheres to service charters and booking systems, maintaining up-to-date campaign records.
• Demonstrate expert use of all WPP Media OOH and industry tools and systems, providing training and enhancing processes where applicable.
• Maintain an in-depth understanding of WPP Media OOH’s 4D planning philosophy, ensuring its consistent application by team members and full utilization of the planning process.
• Promote and collaborate with internal teams, clients, and agencies to educate on the benefits of converging OOH with mobile, digital, social, and other media.

Team Leadership & Development

• Lead, motivate, and inspire your team to deliver effective OOH solutions for clients.
• Oversee and actively develop Account Directors, Senior Account Managers, and Account Managers, fostering growth and capabilities.
• Act as a mentor and sounding board for more junior staff, leading by example and positively motivating the team.
• Contribute to wider WPP Media OOH initiatives, including training, forums, agency projects, tool development, and events.
• Participate in WPP Media OOH initiatives such as All In Groups and company events.
• Embrace an agile approach, working across the wider WPP Media OOH business as required.

What We're Looking For

We’re seeking a dynamic and experienced OOH professional ready to take on a leadership role in client service and team development. You’ll be:

• Possesses a strong understanding of media in general and deep expertise in OOH, with at least 5 years of demonstrable success in a media planning environment.
• Excels at building positive, productive, and respectful relationships with colleagues and clients.
• Passionate about training, developing, and supporting a high-performing team.
• Capable of navigating between strategic thinking and meticulous day-to-day detail.
• Commercially astute and actively contributes to business objectives.
• Demonstrates excellent multi-tasking abilities in a fast-paced environment.
• Keen to continuously grow and learn, leveraging training opportunities provided by WPP Media OOH and external providers.
• Confident, engaging, positive, and open to possibilities, with excellent written and verbal communication skills.

Qualifications & Experience

• Essential: Demonstrable success in a media planning environment for at least 5 years.
• Strong understanding and proficient use of MS Office / Windows (Outlook, Excel, Word, PowerPoint).
• Confidence in using internal technical tools, with an aptitude for quickly adapting to new technology and systems (strong digital/technical skills).
• Excellent understanding of social media and internet trends.
• Desirable: GCSEs (Grade 6/B or above) in English Language and Maths, A-Levels or equivalent, and a university degree.