Overview

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About WPP Media: WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.

About EssenceMediacom: A Leading WPP Media Brand. EssenceMediacom is a new breed of media agency, grounded in analytics & insights and powered by data & technology. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers.

Role Summary

We are the EssenceMediacom Worldwide Paid Social team, servicing centrally executed campaigns in multiple languages and coordinating strategic directions across markets. We work on a mix of blue‑chip clients for both direct and brand led initiatives, including The Coca Cola Company, EY, Dell, adidas and Bayer. We are looking for a driven Paid Social Account Director to create and execute Paid Social strategies and deliver high‑standard client servicing. The role includes managing junior team members, nurturing their paid social skill sets, and expanding resources based on client successes. A proven track record in paid social across direct response and brand clients is required.

The successful candidate will have opportunities to develop their career within EssenceMediacom, expand Paid Social skills, and shape client strategy across a diverse client base.

Accountabilities

Strategic Skills

• Ensuring Social best practice and frameworks are adhered to and demonstrating continued account evolution
• Understanding and advising on brand vs direct response campaigns
• Understanding Social within the wider marketing mix and its strategic importance in the customer journey
• Create/design Social biddable media strategy for client portfolio with managers
• Ensure strategy is clear and appropriate to the client’s objectives and KPIs with managers
• Ensure the quality of delivery and that strategy is implementable by the team
• Identify opportunities for clients and present them, seeking innovation
• Build and maintain relationships with social tools and third‑party technology partners
• Build and own relationships with media owners including Facebook, Twitter, Snapchat, LinkedIn, Instagram, Pinterest, Tumblr and others

Client Account Management

• Manage the relationship with the client principle and align client and agency aspirations
• Educate and communicate with internal and external stakeholders about Paid Social
• Represent the Paid Social department and build relationships across the company to identify growth opportunities
• Manage client output (reports, PCAs, plans) and prioritise tasks with clear audience‑oriented communications
• Provide feedback to line Manager and wider Account team on client developments, opportunities and pressures
• Foster professional and collaborative relationships with clients
• Respond to client briefs using data and insight to inform strategy, targeting and KPIs with the Associate Director

Operating and Technical Requirements

• Oversee planning, optimisation, uploading, reporting and campaign management across social channels
• Ensure robust operational processes and workflow across paid social campaigns
• Manage day‑to‑day running of accounts within remit
• Maintain financial accuracy through planning, buying, reconciliation of spends, including client terms and social fees
• Integrate Social and other biddable channels within wider client business and media mix
• Use tools to drive operational efficiencies and actionable insights
• Act professionally at all times and represent the team, department and company
• Be responsible for 100% accuracy in media bookings and invoices
• Monitor, identify and test new platforms and technologies as appropriate
• Build partnerships with vendors to stay updated on platform changes and beta opportunities

People Management

• Manage, motivate and train individuals in line with business needs
• Ensure workloads are managed and prioritised to meet client needs
• Support and nurture junior employees, evaluating training and development needs
• Outline tasks and objectives with the Associate Director, with clear deliverables and timelines
• Identify training requirements and plan delivery over 3–6 months
• Oversee team development and performance management
• Promote teamwork and social best practices across the team and wider agency
• Maintain weekly catch‑ups and task reviews
• Complete weekly timesheets and related forms

New Business

• Support Head of Paid Social with RFIs/RFPs
• Participate in pitches to support new business wins

Skills and Experience

At WPP Media, we value our culture and people. The role requires alignment with WPP & WPP Media core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity
• Create an Open environment by Balancing People and Client Experiences
• Lead Optimistically by Championing Growth and Development

• Advanced understanding of Paid Social principles
• Understanding and passion for social media, content and creative best practices
• Experience optimising digital media across channels (e.g., Google Display Network, Google AdWords, Facebook, Twitter, LinkedIn)
• Excellent Microsoft Office skills
• Excellent project management skills
• Efficient working style
• Language skills desired
• Reporting experience and analytics tools understanding
• Highly organised
• Team player with strong written and verbal communication skills

Life at WPP Media & Benefits

We invest in our employees to help them do their best work, with a hybrid approach (office around four days a week). We offer competitive medical, retirement plans, vision, and dental insurance, paid time off, partner discounts, and mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination. We are committed to fostering a culture of respect where everyone belongs and has equal opportunities to progress in their careers.

Please note this is a UK based role and requires the right to work in this location. If you require accommodations or flexibility, please discuss with the hiring team during the interview process.

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