Paid Social Associate Director (maternity cover)

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Paid Social Associate Director (maternity cover)

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Company Description

Publicis Groupe, known for its world-renowned creativity, best in class technology and data assets, and digital and consulting expertise, is one of the world’s largest communications groups. With 108,000 staff in over 100 countries, the Groupe has capabilities in Creative, Media, Digital Business Transformation and Production.

Company Description

Publicis Groupe, known for its world-renowned creativity, best in class technology and data assets, and digital and consulting expertise, is one of the world’s largest communications groups. With 108,000 staff in over 100 countries, the Groupe has capabilities in Creative, Media, Digital Business Transformation and Production.

Publicis Groupe has transformed its business model and its organizational structure to put its clients at the centre and to facilitate access to all its services in a fluid, modular way. Today, Publicis Groupe is organized across 4 Solutions Hubs - Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health- for easier connectivity and integration, fostering collaboration throughout the Groupe; while Epsilon at the core will fuel the Groupe’s entire operations to deliver personalized experiences at scale.

As a Connecting Company for the Connected Age, Publicis Groupe is able to deliver winning solutions for clients through the Power of One - driven by a common purpose, a powerful spirit, shared behaviours, great character and a relentless focus on our clients.

Overview

Sky is one of Europe’s leading entertainment and communications companies, offering an unparalleled range of services including TV, broadband, and mobile across multiple markets. Recently, Publicis Media, won Sky's prestigious European media planning and buying account, which covers the UK, Ireland, and the DACH region. This win followed a highly competitive pitch, and the account is valued at £250 million annually in the UK alone.

Working on the Sky account provides an incredible opportunity to collaborate with a brand known for innovation and impact in the media landscape. As part of this team, you’ll play a key role in shaping Sky's media strategy, contributing to campaigns that reach millions of households, and supporting a brand with deep roots in both entertainment and technological advancements. With Sky as a client, you’ll have the chance to work on high-profile projects across a range of media channels, helping them continue to lead in content, sports, and connectivity across Europe.

• Working in the social team you will be a part of a 10-strong UK network, alongside our offshore team based in India.
• Our team is split into three product areas, this Account Director role is working across our Content & Customer clients, looking after Sports, Cinema & Entertainment launches - both across Sky & NOW.
• You will directly line manage 3 individuals, 2 x Account Managers as well as an Exec.
• You will be working with a fast-paced and energetic team, working closely with the Head of Social as well as our Digital Leads to deliver our most coveted campaigns across the Sky Portfolio.
  
  

• Develop and lead paid social strategies aligned with client objectives (e.g. driving website purchases, brand awareness, or engagement).
• With work Digital Leads on quarterly and annual planning, including forecasting, budgeting, and performance targets.
• Act as the senior point of contact for clients, ensuring alignment on strategy, performance, and innovation.
• Present campaign results, insights, and strategic recommendations in a compelling, data-driven way.
• Collaborate with internal teams (e.g. Creative, Data, Media Planning) and external partners (e.g. Meta, TikTok reps).
• Oversee campaign setup, optimization, and reporting, ensuring best-in-class execution.
• Drive adoption of new platform features (e.g. Smart+ on TV, Conversion Lift studies) and test innovative formats.
• Monitor performance against KPIs, proactively identifying opportunities to improve efficiency and effectiveness.
• Mentor and support Social Managers and Execs, helping them grow in strategic thinking and platform expertise.
• Ensure quality control across all deliverables, from media plans to post-campaign analysis.
• Lead measurement strategy, including incrementality testing, attribution modelling, and platform-specific studies.
  
  

• Be a clear leader across the given product area and become to go-to for our clients in terms of problem solving and direction
• Drive growth for our client, and exceed given targets based on KPIs for brand and trade
• Activated or planned at least one test, alpha or beta opportunity across the portfolio
• Actively work with Head of Social to identify growth opportunities and unlock new revenue for Publicis
• Achieve client scores above 7 within our client survey systems.
  
  

• Deep expertise across social platforms, with a focus on Meta, TikTok, and Snapchat.
• Familiarity with CM360, Adobe, Google Analytics, or other third-party measurement tools.
• Proven social strategic mindset, being aware of wider social landscape and trends including influencer and e-commerce.
• Proven end-to-end campaign management across brand and performance objectives.
• Strong line management experience, including mentoring and setting team KPIs.
• Skilled in stakeholder and client engagement both internal and external, including platform partner collaboration.
• Effective multitasker, managing multiple workstreams under tight deadlines.
• Confident presenter, working within PPT and ability to lead performance calls and responses both internally and externally
  
  

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
  
  

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Other

• Industries

  Advertising Services

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