PPC Business Director

New Yesterday

Overview Our vision is to have a Paid Search product that we can be proud of, that stands up in the room, drives value for both clients and Publicis Media and has universal understanding across the business. We strive for:
A department where employees feel recognised, fulfilled and energised to do great work Award earning work, thought leadership and features in every pitch The best product/technology and data on the market combined with the best client service Everyone pulling in the same direction. All brands talking to the same proposition Maximise every single commercial opportunity
The Paid Search team sits within the Performics unit of Publicis Media together with Organic Search, OneSocial, Retail Media and Affiliates. Paid Search works across a variety of Paid Search executions, including Search, Shopping, PMax, App and Demand Gen. The Paid Search Business Director is a key leadership role that will support the strategic growth and development of our Paid Search proposition through a best-in-class approach to several client accounts and the transformation of our Paid Search talent. You will be a trusted advisor to senior clients as well as your colleagues within the agency. With your Account Director and team of channel specialists, your primary goal will be to develop client strategy and elevate our Paid Search proposition, ensuring that you are working in lockstep with our overarching business strategy whilst delivering best in class client servicing. This includes protecting existing revenue via client retention and driving growth through channel growth and innovative product adoption. Responsibilities
Revenue growth – Create commercially driven proposals, expand our scope of work and collaborate with other areas of the business to deliver revenue growth and achieve common goals. Drive adoption of commercially beneficial tools and services, scaling proprietary technologies. New Business – Champion our Paid Search proposition and lead new business pitch responses. Ensure the Performics Paid Search credentials are widely known across the Paid Search community and beyond. Elevate contribution to new business by understanding and telling the Publicis Media pitch story, fully immersing yourself in the Publicis Media proposition. Commercial strategy – Lead the commercial strategy for your client portfolio, improving team profitability and identifying how Publicis tools and data offerings can benefit and fit into client strategy. Product adoption – Drive change management within your direct team to adopt products and technology that reinvent how we plan and buy media. Encourage team members to lean into change, upskill and understand the benefits of adopting products that deliver client value. You will be measured on product adoption as part of success metrics. Client sophistication – Create Paid Search strategies that transform client data and measurement approaches. Distill Publicis Media direction and lean into strategic data partnerships that support the business and deliver on the Publicis Media proposition. Client roadmaps – Deliver client sophistication through strategic roadmaps that unify data, tech and media in a market-leading offering. Ensure your team is structured to execute the roadmap effectively. Planning leadership – Produce the next generation of performance media experts by reinventing how teams plan, buy and measure media. Own media partnership engagements to mature media approaches and futureproof the agency. Devise clear media narratives that position Performics and Publicis Media as leading partners. Thought Leadership – Promote Performics within PR through articles and speaking at industry events. Awards – Identify market-leading work and draft award submissions to position the Paid Search team as award-winning. Team management – Lead a medium to large team of Paid Search experts and steer initiatives to ensure clear career paths, talent mobility and upskilling.
Qualifications
Extensive prior relevant experience within a digital agency, specifically in Paid Search key suppliers (Google Ads, Microsoft Ads, and Apple Search Ads). Extensive knowledge & experience with campaign & bid management software, in particular SA360. Experience managing teams, including individuals with 5+ years, with strong people management, recruitment, performance management and development planning skills. Ability to offer consultative advice to large-budget advertisers about Paid Search campaigns. Holistic attribution of value relating to client business and marketing success measures to report cross-channel outcomes. Strategic experience in identifying and delivering commercial growth, including new revenue streams beyond media billings. Ability to translate client strategies into team actions. Lead data governance and management in line with global/industry developments, with effective communication to internal and external stakeholders. Ensure Financial Quality Assurance is adhered to within the agency/department and accept ownership of mistakes. Create clear data narratives positioning Performics and Publicis Media as leading partners in the industry. Build infrastructure to develop the next generation of performance experts. Champion equal opportunities and supportive ways of working for teammates, collaborating with the Talent team to promote diversity, equity and inclusion. Capable of producing decks and POVs aimed at senior clients or new client business.
Additional information Performics has fantastic benefits on offer to all employees. In addition to the classics (Pension, Life Assurance, Private Medical and Income Protection Plans) we also offer:
WORK YOUR WORLD – opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year. REFLECTION DAYS – Two additional days of paid leave for well-being and self-care. HELP@HAND BENEFITS – 24/7 helpline with access to remote GPs, mental health support and wellbeing resources. FAMILY FRIENDLY POLICIES – 26 weeks of full pay for Maternity, Adoption, Surrogacy and Shared Parental Leave. FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF – an additional day off for your birthday from day one. GREAT LOCAL DISCOUNTS – membership discounts with local venues.
Full details of our benefits will be shared when you join us. Publicis Groupe operates a hybrid working pattern with full-time employees office-based three days per week. We are supportive of all candidates and are committed to a fair assessment process. If you have any circumstances that may affect your assessment, please inform your Talent Acquisition Partner. Rest assured, disclosure will not impact your treatment in our process. Please check the Publicis Career Page for more information on inclusive benefits and Employee Action Groups. #J-18808-Ljbffr
Location:
City Of London, England, United Kingdom
Job Type:
FullTime

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