Product and Proposition Director, London, England, United Kingdom

Product and Proposition Director

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Job Description

Product and Proposition Director – Health Services

London

Reporting to: General Manager, Health Services

Permanent role

Competitive Salary & Benefits Package

Full Time – 37.5 hours

We consider all types of flexibility, including locations, hours and working patterns.

We make health happen!

Bupa has set an ambition, at the heart of its strategy, to be the world’s most customer centric healthcare company. With key targets such as world leading NPS scores, and integrated digital and physical care, Bupa is transforming to fulfil its purpose of “helping people live longer, healthier, happier lives and making a better world”.

Job Description

Product and Proposition Director – Health Services

London

Reporting to: General Manager, Health Services

Permanent role

Competitive Salary & Benefits Package

Full Time – 37.5 hours

We consider all types of flexibility, including locations, hours and working patterns.

We make health happen!

Bupa has set an ambition, at the heart of its strategy, to be the world’s most customer centric healthcare company. With key targets such as world leading NPS scores, and integrated digital and physical care, Bupa is transforming to fulfil its purpose of “helping people live longer, healthier, happier lives and making a better world”.

Are you a visionary marketing leader with a passion for customer-centric innovation and strategic growth? Bupa Health Services is seeking a dynamic Product and Proposition Director to shape and deliver our marketing and proposition strategy, driving forward our Connected Care ambitions and enhancing the lives of millions.

As a key member of the Health Services Executive Team, you will lead the development and execution of our commercial and marketing strategies. You’ll inspire and guide high-performing teams across Marketing, Product, and Proposition to deliver innovative, data-driven solutions that meet customer needs and fuel sustainable growth.

This is a pivotal role for a strategic thinker who thrives in a fast-paced, purpose-driven environment and is ready to influence at the highest levels.

How You’ll Help Us Make Health Happen

Define and deliver the short, medium, and long-term Product and Proposition strategy aligned with Bupa’s Savannah goals.

Lead the end-to-end proposition lifecycle, ensuring alignment with customer needs and operational efficiency.
Drive digital innovation, marketing technology adoption, and personalisation strategies.
Build the brand proposition using customer and data insights.
Collaborate with executive stakeholders to shape and deliver strategic outcomes across the business.
Lead transformation initiatives that enhance customer experience and operational performance.
Mentor and develop high-performing teams, fostering a culture of innovation and excellence.

Key Skills/Qualifications Needed For This Role

We’re looking for a leader with:

Excellent planning, organisational, and project management skills.
Experience managing an engaged and high-performing team.
A proven track record of delivering change—turning ideas into actions and results.
Confidence working with ambiguity and incomplete data.
Experience working in a product operating model (advantageous).
A proactive mindset with a customer-first approach and analytical curiosity.
Strong communication and influencing skills, with the ability to present complex issues clearly.
Proven ability to present strategic recommendations and complex data at all organisational levels.
Demonstrated success influencing at Director level and driving change in complex environments.
Strategic thinking and creative problem-solving capabilities.
Experience managing demanding workloads and tight deadlines

Benefits

Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.

Joining Bupa in this role you will receive the following benefits and more:

25 days holiday, increasing through length of service, with option to buy or sell
Bupa family health insurance as a benefit in kind
An enhanced pension plan and life insurance
Free health assessment for you and your spouse
Target bonus of 30% based on individual and company performance
Company car allowance
Onsite gyms or local discounts where no onsite gym available
Various other benefits and online discounts

Why Bupa?

We’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.

We encourage all of our people to “Be you at Bupa”, we champion diversity, and we understand the importance of our people representing the communities and customers we serve. That’s why we especially encourage applications from people with diverse backgrounds and experiences.

Bupa is a Level 2 Disability Confident Employer. This means we aim to offer an interview/assessment to every disabled applicant who meets the minimum criteria for the role. We’ll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.

Time Type

Full time

Job Area

Locations:

Home Based, c/o Angel Court

Seniority level

Seniority level
Director

Employment type

Employment type
Full-time

Job function

Job function
Product Management and Marketing
Industries
Hospitals and Health Care

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Location:: London, England, United Kingdom
Salary:: £200,000 +
Job Type:: FullTime
Category:: Management & Operations

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