JOB DESCRIPTION:

• Under the direction of the Executive Director of Global Public Relations, this person will have responsibility for developing and implementing a robust media strategy for the firm's Digital Assets and Consulting Services businesses aligned to business goals and objectives.
• In doing so, the Associate Director, Public Relations will promote our news, information and thought leadership to the media and analyst community, proactively build and maintain relationships with editors, journalists and analysts, influence news coverage, shape perceptions of the firm and protect against reputational risk.
• By partnering closely with members of the M&C team, business heads and senior leaders within the company, they will develop compelling messaging and content, leverage media trends to attain positive news coverage and draft and place bylined articles to establish senior leaders as spokespeople and thought leaders.

RESPONSIBILITIES:

• Overall responsibility to strategize, develop and implement global public relations strategy for the Digital Assets and Consulting Services businesses and their related thought leadership areas, generating awareness and coverage via proactive pitching, interviews, bylines, media tours, statements, roundtables, editor briefings and more.
• Collaborate with M&C peers to ensure a holistic M&C strategy and reporting, with defined goals, objectives and metrics.
• Leverage writing skills and knowledge of the industry, to develop media narratives through compelling thought leadership on key initiatives.
• Support our overall engagement with media, responding to urgent inquiries across business topics, developing relationships across key Tier 1 and targeted trade media (including key reporters globally in DLT-related publications), and facilitating in-person meetings with journalists.
• Maintain productive relationships with global PR agencies in US and London, advising on strategy and work initiatives and reviewing/approving all quotes, content and coverage.
• Monitor and read all coverage related to relevant topics and strategize around areas of opportunity – including new areas of opportunity for our and the business.
• Support social media activity for related media work, including content development, video initiatives and more.
• Mitigate risk by following established procedures and monitoring controls, spotting key errors and demonstrating strong ethical behavior.

QUALIFICATIONS:

• Minimum of 8 years of related experience
• Bachelor's degree in Communications preferred or equivalent experience
• Solid understanding of all communications channels,
• Strong verbal and writing capabilities, with the ability to translate complex business topics into higher level themes that will resonate with journalists and readers; Leverage compelling storytelling and data-driven content
• Ability to network and influence colleagues on PR recommendations and strategies
• Background in crypto / digital assets / blockchain is preferred.
• Solid analytical capabilities, to measure results and identify areas of opportunity
• Excellent organizational and time management skills, in order to effectively prioritize a number of simultaneous projects while meeting sometimes short deadlines

Our client is an Equal Opportunity Employer, committed to a workplace free from discrimination and harassment. Employment decisions are based on business needs, job requirements, and individual qualifications without regard to race, color, religion, gender, age, disability, sexual orientation, gender identity, marital status, military service, genetic information, or any other status protected by law.