Qualitative Research Manager/Associate Director

Qualitative Research Manager/Associate Director

This range is provided by Spalding Goobey. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

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Research Manager/Associate Director – Qualitative Research

London (Hybrid)

Great opportunity for a Research Manager or Associate Director who loves being hands on to join an agency that delivers quality insights to market leading companies.

This is the perfect role if you have:

• Proven ability to lead research projects independently.
• Excellent moderation skills across a range of audiences.
• Comfortable with a mix of traditional and digital qual methods.
• Strategic thinker – able to link insight to brand and business impact.
• Confident storyteller with strong written and visual output skills.
• Commercially savvy – can scope, price, and pitch projects effectively.
• A natural relationship builder who enjoys client engagement.

As an RM/AD your key responsibilities will include:

Research Leadership

• Lead and manage qualitative projects from proposal to debrief.
• Design & moderate innovative and tailored research approaches across a variety of methodologies (e.g., groups, depths, online communities, ethnography, co-creation).
• Conduct in-depth analysis and create compelling, story-led outputs that influence client decision-making.
• Ensure projects are delivered on time, on budget, and to the highest quality.

Client Management

• Build and nurture strong, strategic relationships
• Act as a trusted consultant, offering strategic insight and guidance throughout the research process.
• Spot opportunities to add value, grow accounts, and deepen partnerships.

Team Development

• Mentor and support juniors, helping them to grow their thinking and practical skills.
• Provide clear, constructive feedback and contribute to a collaborative and inclusive culture.

Business Development

• Write persuasive proposals and contribute to pitch meetings.
• Identify and develop opportunities with existing and new clients.
• Contribute to marketing initiatives and thought leadership.

Lovely independent agency in the heart of London where you will be valued, thrive and have an amazing opportunity to grow and develop the team and yourself!

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Research

• Industries

  Market Research

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