Senior Account Director, Brand & Influence

Porter Novelli is hiring for the Senior Account Director, Brand & Influence role. This is a leadership position responsible for guiding a flagship client portfolio in beauty, wellness, and cultural impact.

You’ll be part of the Corporate & Brand division and will collaborate with culture creators, creatives, planners, and producers to bring bold campaigns to life. You’ll work on campaigns that make headlines, shift perceptions, and drive behaviour change, and you’ll mentor rising stars while shaping our offering and inspiring clients and colleagues with your expert point of view.

You’ll be supported by award-winning experts in creativity, AI, data, and behavioural science, helping future‑proof your skills. This role involves hands-on work with trend-setting talent, talent negotiations, and flawless event rollouts, while maintaining leadership, credibility, and energy to get things done.

Key client portfolio (examples include): NIVEA, Eucerin, and Omnipod.

What You’ll Own

• Client Leadership: Own and grow senior relationships, offer considered counsel, and proactively identify growth opportunities across multiple brand tracks.
• Strategic Thinking: Set the direction for campaigns that intersect culture, commerce, and community, working closely with planners and creatives to shape sharp, insight-led work.
• Campaign Oversight: Lead integrated campaigns from idea to execution, ensuring every element—media, influencer, content, events—drives impact.
• Team Development: Mentor, motivate, and manage a team of ambitious PR talent, providing clear direction and room to grow.
• Media & Influencer Strategy: Build and lead a best-in-class approach to media and influencer relations, backed by your network and instincts for earned-first storytelling.
• Creative Collaboration: Partner with design, editorial, and production teams to ensure execution is as bold as the concept.
• Commercial Acumen: Manage budgets with precision, ensure profitability, and contribute to broader agency planning and pitch efforts.
• Trend Leadership: Constantly tap into the zeitgeist, bring fresh cultural perspectives to the table, and help clients stay ahead of the curve.
• Measurement & Reporting: Use data to tell compelling stories of success and recommend smart next steps.

What We’re Looking For

• 7+ years of PR/Comms experience, ideally in beauty, wellness or lifestyle.
• Proven leadership of both client relationships and account teams.
• A confident strategic voice and ability to distill big thinking into clear actions.
• A strong network of media and influencer contacts, and an instinct for earned-first storytelling.
• Experience in building and launching multi-channel campaigns.
• Excellent written, verbal, and visual communication skills.
• Comfort working with AI tools, insights platforms, and digital reporting dashboards.
• An entrepreneurial mindset—comfortable building new ideas as well as delivering strong fundamentals.

If you are interested in this role, please apply by Friday, 8th August 2025. No recruiters please.

Seniority level

• Director

Employment type

• Full-time

Job function

• Sales and Business Development

Industries

• Public Relations and Communications Services