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Senior Account Director

Department: VIP & Events

Employment Type: Full Time

Location: PURPLE London

Description

The Senior Account Director will lead client relationships, drive strategic communications initiatives, and oversee team and project management within a fast-paced, high-accountability environment. This role requires a deep understanding of the influencer landscape across premium/luxury brands and the ability to consult with clients on effective influencer marketing strategies and initiatives. As well as this, the role requires strong relationships with talent and VIP stylists.

Key Responsibilities

• Provide strategic leadership and take ownership of client strategies, aligning them with business objectives and brand ethos.
• Develop and implement cohesive communications and influencer strategies that achieve measurable business results.
• Oversee the end-to-end execution of projects and events - managing budgets, timelines, and deliverables to ensure high-quality outcomes.
• Act as a key advisor to clients, offering insights and counsel on branding, media strategies, and market positioning.
• Manage and mentor account teams, fostering professional growth and ensuring exceptional client service and operational efficiency.
• Cultivate and maintain relationships with influencers, tastemakers, and industry stakeholders to secure premium coverage and partnerships.
• Maintain strong relationships with key global VIP stylists for red carpet dressing opportunities.
• Collaborate across divisions and offices to leverage network-wide expertise, cultural programming, and specialized resources for clients.
• Identify and pursue new business opportunities, including crafting tailored proposals and participating in pitches.
• Strategize and execute global campaigns, integrating cultural, experiential, and digital components.
• Plan and oversee major client events, including product launches, experiential activations and shows across global Fashion Weeks.
• Manage influencer and endorsement campaigns, sourcing and negotiating partnerships aligned with client brand DNA.
• Analyze and report on campaign performance, providing actionable insights to stakeholders.
• Drive innovative initiatives, including third-party partnerships, designer collaborations, and event sponsorships.

Skills, Knowledge and Expertise

• 8+ years of experience in PR, communications, influencer marketing, or a related field, with expertise in managing high-profile clients in luxury fashion, lifestyle and/or beauty.
• Ability to conceptualize and execute complex strategies aligned with client business goals and market trends.
• Demonstrable success in building relationships with VIP stylists, talent and influencers to secure high-impact coverage across print, digital, and broadcast platforms.
• Strong ability to lead, mentor, and inspire teams, setting a high standard of performance and accountability.
• Exceptional writing and verbal skills, with a talent for crafting compelling narratives and persuasive materials.
• Proven ability to multitask, prioritize, and deliver projects on time and within budget in a dynamic, fast-paced environment.
• Track record of identifying and securing new business opportunities, including pitching and onboarding clients.
• Deep understanding of luxury, fashion, and lifestyle sectors, including influencer marketing and cultural trends.
• Sensitivity to cultural nuances and market-specific opportunities when strategizing and executing campaigns.
• A self-starter attitude with the ability to innovate, navigate challenges, and deliver results-driven solutions.