Senior Commercial/Sales Director Reporting to: CEO

About the Company We are a highly technical, innovation-driven business at the cutting edge of optical and imaging technologies. Our precision-engineered solutions support some of the world’s most advanced industries, including life sciences, healthcare, advanced manufacturing, defence, and research. With strong investment in R&D, our reputation for technical excellence and problem-solving sets us apart globally.

The Role We are seeking a commercially astute and technically credible Senior Commercial/Sales Director to join our leadership team. Reporting directly to the CEO, you will be responsible for shaping and executing our commercial strategy, with a strong focus on growth in our core markets: the US, China, and the UK. This role requires a leader who can combine strategic vision with hands-on execution, engaging deeply with customers, partners, and internal technical teams.

Key Responsibilities

* Define and lead the commercial strategy in the US, China, and UK markets, while supporting growth in other regions.

* Engage directly with OEMs, integrators, and end-users to understand technical requirements and deliver tailored solutions.

* Drive sustainable revenue growth through strategic partnerships, key account management, and international business development.

* Build, lead, and mentor a commercially and technically skilled sales organisation.

* Collaborate closely with R&D and engineering teams to align product development with customer needs.

* Represent the company at international industry events, technical forums, and exhibitions to showcase our expertise.

About You

* Proven senior leadership in sales or commercial roles within optics, photonics, imaging, or advanced technology sectors.

* Strong technical credibility, with the ability to engage engineers, scientists, and technical buyers in detail.

* Track record of delivering commercial growth across all regions.

* Deep understanding of working with OEMs, distributors, and end-users in complex, high-value industries.

* Strategic thinker with hands-on commercial drive and exceptional relationship-building skills.

* Willingness to travel internationally, with frequent travel expected.

What We Offer This is a rare opportunity to join a highly technical, globally respected company at a pivotal stage of growth. Alongside a competitive salary and benefits package, we offer share options, giving you the chance to directly benefit from the company’s future success. You will be part of a leadership team committed to innovation, excellence, and commercial achievement — with the platform to shape strategy and deliver impact in the world’s most important optical markets