Overview

Senior DDT Director role at Starcom, Publicis Media. The position is UK-focused with a relationship that spans 15 markets, run from London. DDT is central to growth within the Power of One model, presenting an opportunity for career growth for data experts.

Responsibilities

• Be a trusted advisor to key senior clients, helping them navigate the tech landscape, maximise data use and measure their media in the optimum way possible.
• Be sought out by clients and Planning team as the go-to expert on industry and client-specific strategic issues.
• Lead strategic direction for clients, in collaboration with the Business Director and Managing Partner, designing and delivering a data roadmap and growth plan.
• Produce data and tech strategies that are clear and underpin client growth through the application of data and technology.
• Articulate recommendations with gravitas to clients up to Marketing-Director level.
• Communicate a compelling vision of the future, identify key issues and objectives, and solve problems in a systematic manner.

Develop a Team

• Lead, inspire and motivate a team to perform, including direct reports and the wider DDT team.
• Build close relationships with internal capabilities and external partners; lead cross-capability engagement.
• Provide strategic guidance for building DDT deliverables and bring latest industry thinking to raise knowledge within the team.
• Influence refining the structure and remit of the DDT team, defining capabilities and roles within the planning team and agency.
• Raise the profile of the DDT team internally and externally.

Drive Growth For Starcom

• Drive the integration of the Power of One model.
• Deliver the Connected Identity vision to clients.
• Identify Publicis tools most relevant for clients and encourage usage.
• Drive organic growth to account for DDT resources within client scope and build solutions proposals for opportunities outside current scope.

Qualifications

• Brilliant data-driven marketer who can tell compelling stories through data and gain buy-in from diverse stakeholders.
• Strong understanding of Measurement holistically, specifically ROI and MMM; ability to assess ROI data and work with planners to advocate data-led decision making.
• Ability to build strong client and planner relationships; not work in isolation.
• Lead analytics scope within Effectiveness & Measurement alongside Data Science; understanding of what data to bring in and how to use it for planning and measurement.
• Strategic, big-picture thinker grounded in analytics and optimization; ability to uncover insights that shape client digital strategy.
• Curiosity and desire to help clients achieve goals; commercially aware; confident in presenting internally and externally.
• Strong digital practitioner with experience in a media or digital specialist agency; understanding of mechanics of social platforms (Meta, TikTok, Pinterest).
• Extensive digital marketing experience.

Additional Information

• Starcom offers a range of benefits including Pension, Life Assurance, Private Medical and Income Protection Plans.
• WORK YOUR WORLD: opportunity to work anywhere in the world with a Publicis office for up to 6 weeks a year.
• REFLECTION DAYS: two additional paid days for well-being and self-care.
• HELP@HAND: 24/7 helpline with access to remote GPs, mental health support and coaching.
• FAMILY FRIENDLY POLICIES: 26 weeks of full pay for maternity, adoption, surrogacy and shared parental leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF: additional day off for your birthday.
• GREAT LOCAL DISCOUNTS: discounts with local partners.

Publicis Groupe operates a hybrid working pattern with office-based days. If you have circumstances affecting your assessment, please inform your Talent Acquisition Partner to discuss adjustments. Rest assured, disclosure will not impact treatment in the process.