About the roleYour creative vision will bring food brands to life. Based in our Kingston studio and working in partnership with the Foods Content, Media and Commerce (CMC) team, you\'ll lead a team of designers and content creators to craft compelling visual narratives. Your design expertise and conceptual strength will transform how consumers connect with food brands in the moments that matter. You\'ll be the visual storyteller behind appetite-inducing ideas that make food brands irresistible in crowded feeds. Working at the intersection of brand strategy and creative execution, you\'ll translate consumer insights into mouth-watering visuals designed. We\'re looking for someone who champions social-first thinking while guiding designers and content creators, leveraging traditional skills alongside generative AI tools to find innovative approaches that perform. Success means creating conceptually strong work that captures attention, drives engagement, and delivers measurable business results.What you will be doing:Lead a talented team of designers and content creators developing assets that can flex across other touchpointsDevelop strong conceptual ideas that shine in social environments and differentiate food brandsChampion conceptual thinking throughout the creative process, from briefing to executionPioneer the thoughtful integration of generative AI tools to enhance content creationArt direct food photography and video shootsSpearhead platform-specific design initiatives that leverage the unique strengths of each social channelBuild and mentor designers and content creators, fostering a culture of social-first excellence and collaborative innovationCollaborate with strategists, copywriters and marketing teams to develop integrated campaign assetsTransform brand guidelines into distinctive executions that resonate with target audiencesStay ahead of social platform algorithms, features, and user behaviours to maintain competitive advantageContribute to Oliver\'s drive for sustainability and change, bringing your own creative approaches to tackling the industry\'s sustainability challengesWhat you need to be great in this role:A portfolio demonstrating exceptional social-first design thinking and execution for consumer brandsDeep understanding of social platform behaviors, algorithms, and content performance factorsVisual storytelling skills with the ability to adapt across multiple platformsStrong conceptual ability to develop big ideas that flex across multiple touchpointsExperience with generative AI tools and their strategic application in social content creationProven ability to lead both designers and content creatorsExpertise in creating native content for key social platforms (Instagram, TikTok, Facebook, Pinterest)Experience directing creative teams to produce content at scaleA talent for presenting concepts with clear rationale and enthusiasmThe ability to manage multiple projects with varying timelines and platform requirementsAn eye for emerging social media trends and the agility to quickly capitalise on platform opportunitiesYou prioritise environmental responsibility, social equity, and economic viability and how that translates into your day-to-day roleOur values shape everything we do:Be Imaginative to push the boundaries of what’s possibleBe always learning and listening to understandBe actively pro-inclusive and anti-racist across our community, clients and creationsOLIVER Agency is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected.OLIVER has set ambitious environmental goals around sustainability with science-based emissions reduction targets. We work towards embedding sustainability into every department and stage of the project lifecycle.
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