Senior Director, Analyst Relations
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How You’ll Make an Impact
The Senior Director of Analyst Relations will serve as the liaison between Epsilon and industry analysts to increase exposure, value, and engagement across the analyst channel. Working alongside Epsilon’s SVP of Analyst Relations, you will lead proactive analyst outreach to improve Epsilon’s reputation as the industry leader in marketing and advertising.
Overview
How You’ll Make an Impact
The Senior Director of Analyst Relations will serve as the liaison between Epsilon and industry analysts to increase exposure, value, and engagement across the analyst channel. Working alongside Epsilon’s SVP of Analyst Relations, you will lead proactive analyst outreach to improve Epsilon’s reputation as the industry leader in marketing and advertising.
In this position, you will be responsible for defining the strategy and driving personalized analyst engagement plans that promote the breadth and depth of Epsilon’s solutions while delivering an in-depth understanding of specific products and/or services.
The desired outcome of this role is to lead two-way analyst engagements that 1) positively influence our reputation as market leader, resulting in revenue opportunities for the business and 2) leverage external perspectives to advise product strategy, messaging and roadmaps. You will interact regularly with Product Management, Product Marketing, Sales, & Client Services to achieve objectives. This role has high visibility; you will engage teams across all areas of the company, including senior executives.
The ideal candidate will possess strong decision-making and communication skills to determine the appropriate mix of tactics and engagements to achieve Epsilon’s goals. This is a hybrid role, with the expectation to work 2 days/week out of an Epsilon office.
What You’ll Achieve
- Manage analyst engagement strategy to ensure comprehensive and informed coverage of our solutions and differentiators. This involves partnering with Epsilon executives, Product Management and Product Marketing to prioritize and develop content for analyst engagement.
- Develop an engagement plan and calendar crafted to proactively drive and broaden relationships with relevant analysts to ensure that Epsilon is well-positioned and top-of-mind with analysts who influence the opinions of the market. This includes leading and managing briefings, inquiries, Advisory, and others as needed.
- Effectively assess and address the needs of analysts as it relates to their research and inquiries about Epsilon. This includes support for analyst RFIs, client referrals/interviews and technology knowledge transfer, in support of analyst research.
- Manage engagements and end-to-end evaluation process with industry analysts that are crafting reports ranking Epsilon’s offerings, including Forrester Waves, Gartner Magic Quadrants and/or IDC MarketScapes.
- Drive analyst inquiries and advisory sessions; identify where knowledge gaps exist, analyst feedback/direction is sought after, or market direction is needed. Use output from these sessions to advise future engagement strategies.
- Leverage analyst research to drive in-bound knowledge transfer to senior leadership, Product Management, Sales, Client Services, Product Marketing, etc. This includes distilling & elevating insights to advise Product strategy, as well as monitoring and understanding the research and reporting cycles of key analysts, to identify, analyze, and disseminate relevant information in a timely and digestible manner.
- Harmonize company and Analyst Relations-based goals and monitor progress against those goals, highlighting the results of AR activities.
- What you’ll bring with you:
- 10+ years analyst relations/marketing experience
- Experience driving an analyst relations strategy and tying the program to business outcomes.
- Excellent verbal and written communication skills; strong executive presence.
- Ability to distill complex and highly technical messages into meaningful content, adapted for analyst needs.
- Strong analytical and critical thinking skills and ability to respond to results and feedback.
- Ability to lead cross-functional teams; organized & accountable for follow-through.
- Why you might stand out from other talent:
- Bachelor’s Degree from a 4-year college or university or equivalent experience, with an ideal focus in marketing, PR or communications.
- You have experience at a marketing/advertising technology, marketing/advertising agency or technology company.
- You’re a leader who is able to both drive strategy and get tactical when needed to help get the job done.
- You’re self-motivated with the ability to manage simultaneous priorities.
Base Salary: $139,500 - $232,500
Actual compensation within the range will be dependent upon, but not limited to the individual’s skills, experience, qualifications, location and application employment laws. The salary pay range is subject to change and may be modified at any time.
Responsibilities
Additional Information
When You Join Us, We’ll Create Something EPIC Together
Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we’ve provided marketers from the world’s leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels.
Epsilon’s comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology. We process 400+ billion consumer actions each day using advanced AI and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Epsilon is a global company with more than 9,000 employees around the world.
Epsilon Has a Core Set Of 5 Values That Define Our Culture And Guide Us To Create Value For Our Clients, Our People And Consumers. We Are Seeking Candidates That Align With Our Company Values, Demonstrate Them And Make Them Meaningful In Their Day-to-day Work
- Act with integrity. We are transparent and have the courage to do the right thing.
- Work together to win together. We believe collaboration is the catalyst that unlocks our full potential.
- Innovate with purpose. We shape the market with big ideas that drive big outcomes.
- Respect all voices. We embrace differences and foster a culture of connection and belonging.
- Empower with accountability. We trust each other to own and deliver on common goals.
Benefits
As an Epsilon employee, you deserve perks and benefits that put you, your family and your finances first. Our benefits encompass a wide range of offerings, including but not limited to the following:
- Time to Recharge: Flexible time off (FTO), 15 paid holidays
- Time to Recover: Paid sick time
- Family Well-Being: Parental/new child leave, childcare & elder care assistance, adoption assistance
- Extra Perks: Comprehensive health coverage, 401(k), tuition assistance, commuter benefits, professional development, employee recognition, charitable donation matching, health coaching and counseling
Epsilon is an Equal Opportunity Employer. Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process. Please reach out to LeaveofAbsence@epsilon.com to request an accommodation.
For San Francisco Bay and Los Angeles Areas: Epsilon will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance. Applicants with criminal histories are welcome to apply.
Seniority level
Seniority level
Not Applicable
Employment type
Employment type
Full-time
Job function
Job function
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#J-18808-Ljbffr- Location:
- Wakefield, England, United Kingdom
- Salary:
- £60,000 - £80,000
- Job Type:
- FullTime
- Category:
- Management & Operations