Overview

FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we’re making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world.

Key Responsibilities

This will be a greenfield opportunity. You will build a new business from scratch, helping grow the FreeWheel footprint globally.

Strategic Market Expansion

• Identify, evaluate, and prioritize high-growth markets based on revenue potential, competitive landscape, and client demand.

• Develop and execute a regional and vertical expansion strategy aligned with the company’s overall revenue goals.

• Build business cases for entering new geographies and verticals, including market sizing, opportunity analysis, and investment requirements.

Revenue Growth & Partnerships

• Drive new business development with publishers, agencies, brands, and technology partners in emerging markets.

• Negotiate complex, high-value deals with C-level executives to secure long-term partnerships.

• Collaborate with marketing, product, and data teams to position our solutions competitively and ensure local relevance.

Leadership & Team Building

• Build, manage, and mentor a high-performing sales and partnerships team focused on growth territories.

• Foster a data-driven, performance-oriented culture with clear KPIs, revenue targets, and accountability.

Product & Market Alignment

• Act as the voice of the customer in growth markets, providing insights to shape product development and localization strategies.

• Collaborate with product and engineering teams to ensure the platform meets the needs of emerging market clients.

Thought Leadership & Representation

• Represent the company at industry conferences, panels, and networking events to elevate brand awareness in new regions.

• Establish strong executive relationships with regional industry bodies, publishers, and regulatory authorities.

Qualifications & Requirements

• Experience: 12+ years in digital advertising, AdTech, MarTech, or data-driven media solutions, with at least 5+ years in senior leadership roles.

• Market Expertise: Proven success in managing growth and expanding into new and emerging markets.

• Track Record: Consistent history of driving multi-million-dollar revenue growth and successfully scaling business lines.

• Industry Knowledge: Deep understanding of the Broadcast and AdTech ecosystem, including (but not limited to) Ad-Serving, programmatic advertising, identity solutions, CTV, and measurement platforms.

• Leadership Skills: Ability to inspire and lead cross-functional teams across different regions and time zones.

• Education: Bachelor’s degree required; MBA preferred.

Preferred Skills

• Familiarity with the Global TV and Streaming ecosystem, agency holding companies, brand-direct media buying, and programmatic ecosystems.

• Strong negotiation skills with C-level executives at brands, agencies, and data partners.

• Experience managing P&L responsibilities for new markets or business units.

• Ability to operate effectively in fast-changing, ambiguous environments.

• Multilingual abilities are a strong plus for international growth markets.

About FreeWheel

FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we’re making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world.

EEO & Disclaimer

Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Comcast provides benefits to eligible employees to support physical, financial, and emotional well-being. For details, please visit the compensation and benefits summary on our careers site.