Senior Director, Social Media - Northern EuropeLondon, United KingdomOverviewSharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market. Headquartered in Needham, Massachusetts with more than 3,600 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.About the RoleThis role is more than regional—it’s cultural, strategic, and central to our global presence. As Senior Director, Social Media, you will define and lead our social media vision across the region, shaping how our brands show up, engage audiences, and drive impact in Northern Europe. Based in London, you’ll lead local social strategy while influencing global marketing efforts to ensure resonance with local consumers across UKI and Nordics. From driving innovative TikTok campaigns in the UK to forging influencer partnerships in Oslo, this role combines creative excellence, cultural nuance, and performance marketing. You’ll act as the voice of the consumer in Northern Europe—guiding content, elevating storytelling, and fueling both community and commercial growth.What You’ll DoRegional & Cross-Market StrategyDevelop and execute a regional social media strategy aligned with brand and business goals.Serve as the cultural and social media authority for the France & Benelux markets within global marketing conversations.Ensure local strategies are embedded in product launches, marketing activations, and brand campaigns.Partner with EMEA and global teams to connect with French- and Dutch-speaking consumers more effectively.Promote social’s strategic value internally and build alignment across regional stakeholders.Oversee content and community presence across all major platforms (Instagram, TikTok, YouTube, LinkedIn, etc.).Adapt global campaigns to the local context and lead development of region-first initiatives.Identify and activate platform trends, creator partnerships, and influencer strategies with cultural relevance.Define best practices and content guidelines for France & Benelux, ensuring brand consistency and innovation.Measurement & InsightsSet and monitor KPIs across markets, optimizing content and strategy for engagement, reach, and ROI.Use social listening and trend analysis to surface insights and influence broader brand and media strategy.Partner with analytics teams to track performance and contribute regional learnings to global dashboards.Lead and grow in-house and agency social teams across Northern Europe.Work cross-functionally with regional Marketing, PR, Media, Creative, and Sales to align and activate campaigns.Represent the region in global marketing and social media forums, advocating for culturally attuned strategies.What You Bring10+ years in social media, digital marketing, or content strategy with strong experience in Northern Europe markets.Deep understanding of platform dynamics, regional consumer behavior, and local influencer ecosystems.Fluent in English; Scandinavian languages is a strong plus.Experience operating in matrixed, international organizations.Strong leadership, storytelling, and communication skills with a consumer-centric mindset.Proven track record of developing culturally resonant content and high-impact social campaigns.Our CultureAt SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.What We OfferWe offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. To gether, we won’t just launch products—we’ll disrupt entire markets.At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture. #J-18808-Ljbffr