Senior Director, Store Planning & Proposition

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The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.

Contract Details

• Duration: 4-6 Month Interim Assignment
• Location: London/Hybrid

Role overview

The Store Planning & Proposition Senior Director will lead the Planning & Proposition Team on an interim basis. They will take accountability for optimising the PlayStation Store commercial plan and will be responsible for leading the teams delivering Store end-to-end planning, pricing, and promotional plans and activity to optimise Player LTV. They will collaborate with teams to deliver a cogent and impactful commercial strategy and will lead all Store commercial trading activities.

The role will ensure the effective operational execution of all store pricing and promotional activities, aligning plans with budgeted revenue and margin targets. Collaborating with multi-functional teams, the Interim Senior Director will create compelling value propositions and integrated campaigns that showcase promotions and offers, while balancing revenue growth and margin delivery. They will be accountable for maximising the Store Player LTV. They will support teams to target distinct player groups with tailored messaging and promotions and will deliver impactful campaigns across Player life stages including early life, in-life, and point of churn – ensuring that promotions and offers profitably improve retention and churn and deliver growth. The Senior Director will lead teams to deploy activities against a clear experimentation and testing approach and will support the development of frameworks to support learning and growth delivery.

What you’ll be doing

• Accountable for developing, delivering, and optimising Store operational commercial plans.
• Responsible for leading the teams delivering Store end-to-end planning, operational pricing, and promotional plans to maximise player LTV, revenue, and profit.
• Responsible for translating the Planning & Proposition plans into OKR frameworks, building well defined programmes to positively impact objectives.
• Establishing and developing a clear set of performance indicators for all team members.
• Accountable for leading end-to-end store planning, ensuring that Publisher and Player strategies are supported through short, mid and longer-term activations and executions.
• Responsible for clearly communicating Store trading plan and performance.
• Responsible for designing and delivering promotional campaigns and sales initiatives that drive player traffic, conversion rates, and player retention to improve revenue and margin.
• Monitor and measure the effectiveness of pricing and promotional strategies through KPIs and adjusting approaches based on performance metrics and market feedback.
• Responsible for optimising operational pricing decisions across the Store team, ensuring pricing delivers maximum revenues and margin.
• Accountability for overseeing, developing, and optimising the Store player growth performance on an ongoing basis.
• Working with the Store leadership to develop data-driven decision making across the Store, further developing experimentation, and testing approaches.

What we’re looking for

• 18+ years of experience in digital-focused environments, with extensive expertise in leading direct-to-consumer commercial operations and developing and executing end-to-end commercial and trading plans.
• Proven track record in building and managing forecasts.
• Experience in delivering profitable commercial growth and operating across multiple disciplines to drive performance.
• Experience in developing and managing commercial targets, and in presenting trade performance review packs for diverse audiences.
• Ability to analyse details while communicating key initiatives effectively.
• Experience leading pricing and promotions functions, with a record of growth through impactful strategies.
• Deep understanding of customer trends and building targeted digital programmes to drive growth.
• Ability to use analytics to improve performance and trading plans.
• High commercial instinct and passion for the games industry.
• Experience working in a fast-paced, changing environment.

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