Overview

CEO, helping brands achieve their goals through ingenious communications. Supporting allyship through 'Break The Silence' and driving DEI in PR by…

Social Media & Influencer

Senior Account Director

Purpose

Reporting to the Client Services Director and working closely with both our strategy department and PR Heads - lead and implement our storytelling approach across social media, including influencers. The role is part of our integrated (PR/social media/Influencer) service offering across both B2C and B2B clients. You will have accountability for client success on social media.

Duties & Responsibilities

• Support fostering a high performance and empowering working environment within the social media team in line with Smoking Gun’s Values
• Ensure the social media team has all necessary tools and training to improve core expertise, deliver for clients and achieve their personal development goals
• Assist in managing the pipeline of relevant new business opportunities and lead on appropriate responses
• Develop frameworks, best practices for the evolving social media landscape in line with Smoking Gun’s overall growth objectives and effectively integrate into all of SG’s other services
• Commerciality - deliver annual revenues and recovery rate targets. Planning team resourcing and managing servicing levels
• Utilise existing tools/ subscriptions and seek ways to continually improve our offering, service levels
• Lead strategic conversations and brainstorm sessions to develop content strategy and ideas
• Create persuasive and compelling content that helps deliver on client goals
• Write and execute creative project briefs for internal teams and external suppliers
• Measure and evaluate the success of social media campaigns and analyse their performance to identify areas for improvement
• Collaborate seamlessly with other departments to ensure creative campaigns are executed successfully
• Holding direct line reports accountable against targets via regular reviews

External

• Ensure that all client work is of the highest quality and is delivered on time, on brief and on budget
• Establish strong client relationships, become the strategic point of contact and trusted advisor for senior clients
• Contribute to client’s business growth by proactively identifying new opportunities
• Be an ambassador for the business – primarily with key existing clients, secondarily with potential clients and in the wider marketing community
• Perform senior-level client negotiation and management skills, with clear and substantive speaking, writing and presentation skills

Key Performance Indicators

• Retention of social media client accounts - >90%
• Growth of social media accounts
• Running profitable client accounts (managing service levels)
• Increasing wider team knowledge and understanding of channels
• Create 'ingenious social media ideas’ for agency, clients & pitches
• Winning awards for social media / influencer work

Required skills and experience

• 5+ years of social media marketing focused roles in agencies
• Team leadership and development
• Development of effective, strategic and creative social media campaigns and BAU
• Paid social media - experience in boosting / audience targeting required
• Influencer marketing - experience of partnering with social media content creators and influencers of all sizes to achieve specific marketing goals, such as increasing brand awareness, credibility, and sales
• Excellent communication and presentation skills, including building effective relationships with senior stakeholders

Refer to separate Agency Values and Behavioural traits document for specifics on expectations

Seniority level

• Director

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Public Relations and Communications Services