Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries.Ogilvy One UK is seeking a Strategy Director to work on Lloyds Banking Group (LBG). LBG is one of the largest clients in the Ogilvy One UK portfolio, which makes this role vitally important. As a Strategy Director at Ogilvy, you will play a pivotal role in leading the development of strategic plans tailored to meet each client's distinct objectives and needs.We’ve been working with Lloyds Banking Group as their business has transformed, with new marketing leadership client-side and an exciting new strategy, focused on driving growth by building experience-led brands. Working alongside other agency partners in brand, media, ATL creative, our overarching role is to bring the LBG brands to life through initiatives and communications that grow customer depth of relationship.The RoleWe are looking for someone who can help drive the LBG clients forward to deliver on the ambition of ‘experience-led brands’ – a dynamic, experienced, creatively-driven individual who can provide strategic direction, lead end-to-end thinking, nurture creative excellence and make a positive impact, quickly, on clients.Development of strategy, customer journeys, connected plans and creative briefs in response to client briefs.Leading development of proactive responses to emerging opportunities.Work with research / data / analytics to inform strategies, journeys and briefs.Work with data teams (internal and client side) to develop targeting, personalisation, testing and progressive profiling strategies.Define KPIs and measurement approach.Nurture creative work through to production, providing constructive, clear feedback, collaborating effectively with client services to manage client input.RequirementsDeep expertise in creatively led CRM and digital experience, with a good understanding of how to architect end-to-end experiences and comms plans.Numerate and highly brand and creatively literate.A good understanding of data, MarTech, digital and social platforms.Collaborative and adaptive style.Able to provide relevant evidence, experience and knowledge to influence clients and give them confidence in your recommendations.Highly persuasive verbal and writing skills, must be a strong presenter.6+ years’ experience within an agency environment (or mix of agency / client side.Recent experience defining modern CRM and CX strategies that demonstrate strong, distinctive creativity.Experience in categories such as financial services, utilities, subscriptions, where customers have a long-term relationship with a brand.What We Offer25 days annual leave + 1 Volunteer DayBupa HealthcareEnhanced Maternity, Adoption and Shared Parental LeaveFlexible Working Model with core working hours: 10am – 4pmA 1.5:1 Matching Pension StructureWellbeing and Health: Up to £25.00 per month towards physical or online exercise class membership, Unmind membership, LifeWorks tool and annual eye tests and development budgets and Wellbeing incentives and activities throughout the yearSeason Ticket Loan and Cycle to Work SchemeLife AssuranceOgilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. #J-18808-Ljbffr