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Overview

Youth Culture Strategy Director
Location: London (Hybrid)
Company: Krow
Type: Full-time, Permanent

About Us

Krow is a creative agency built to help brands grow by making them more distinctive, relevant and effective in the real world. In partnership with Livity, our youth focused creative division, we are on a mission to become the UK's most credible authority on youth culture and marketing.

We are now hiring a Youth Culture Strategy Director to lead the evolution of our youth and social strategy offering. This is a unique opportunity to deepen our agency's understanding of youth culture while applying that insight to develop best-in-class social strategies for clients who want to show up meaningfully on digital platforms.

Role

The Role

As Youth Culture Strategy Director, you will combine deep cultural intelligence with social-first thinking to help brands remain relevant and resonant among younger audiences. You will lead youth insight, thought leadership and cultural analysis, while also spearheading the development of strategic, innovative and platform-native social strategies.

You will work across high-profile client accounts, guide creative development, and help shape a forward-facing, youth-first social strategy function that sets new standards in the industry.

Key Responsibilities

Strategic Leadership

• Develop and lead integrated youth and social strategy frameworks for client and agency use
• Guide the discovery process including trend forecasting, youth panels, cultural audits and social behaviour mapping
• Collaborate closely with creative, media and content teams to align strategy with execution
• Thought Leadership and Industry Credibility
• Produce high-impact thought leadership content for Livity and Krow that demonstrates expertise in youth culture
• Represent the agency at industry events, on panels and in publications
• Build partnerships and relationships with key voices in youth culture and social media
• Develop quarterly youth and social trend reports to support agency positioning and client inspiration

Social Strategy Development

• Lead development of social media strategies that are grounded in youth insights and driven by platform behaviour
• Build frameworks for community engagement, content planning and measurement
• Stay ahead of social platform developments, emerging formats and youth usage patterns
• Integrate social listening tools and performance data into strategy formulation and refinement
• Collaborate with creative to develop platform-native content that reflects both strategic and cultural intent
• Define KPIs for youth and social strategy initiatives and support performance reporting to clients

Client Engagement and Business Growth

• Act as a trusted partner to clients navigating the complexities of youth engagement and digital relevance
• Support business development by contributing to new business proposals and pitching youth and social strategy offerings
• Help evolve the agency's proposition around social strategy with a youth lens
• Lead internal thought-starter sessions to help clients identify opportunities within youth culture
• Assist in developing retainer-based strategic services focused on long-term youth audience development

About You

You bring extensive experience in strategy roles, with a clear focus on youth culture and social media. Your understanding of youth communities and how they move across platforms is both deep and nuanced, and you're skilled at using innovative research methods to uncover insights - whether from hyper-local pockets or global audiences. You know how to turn those insights into compelling brand and social issue propositions, shape positioning, and craft creative strategies that truly resonate. You've led large-scale global insight projects and worked closely with creative teams to build effective solutions, including designing smart measurement frameworks. You're a confident communicator and thought leader, able to write and speak persuasively on youth culture and social innovation. Your work shows a track record of platform-specific, culturally relevant campaigns that hit the mark. Whether you've worked within or alongside youth-driven creative collectives, digital publishers or agencies, you're experienced in turning qualitative insights and platform data into bold, actionable strategy. Above all, you're passionate about cultural inclusivity, diversity, and ensuring youth representation is authentic and meaningful in every brief.

Benefits

Why Work With Us?

• Collaborate with highly respected agencies: Krow and Livity
• Help shape the future of youth and social strategy within a culturally driven agency group
• Join a purpose-driven team making real cultural and creative impact
• Access opportunities for public profile building, mentoring and strategic leadership

What We Offer

We're big believers in doing great work and living a great life. That's why we've put together a benefits package that supports your health, happiness and hustle - inside and outside of work.

• Take Time for You - 25 days of holiday a year, plus 8 Bank Holidays - and your birthday off every year (because cake is important).
• Feel Your Best - Health cashback scheme to help with everyday medical costs, from dentist visits to physio.
• Think Long Term - A generous pension scheme that helps future-you as much as present-you.
• Life Assurance (4x Salary) - Peace of mind for you and your loved ones - just in case life throws the unexpected
• Mental Wellness Matters - Access to a 24/7 Employee Assistance Programme for life's tougher days, plus a wellbeing-first workplace culture.
• Pedal Power - Save on a new bike (and get fit doing it) with our Cycle to Work scheme.
• Talent Spotter Bonus - Refer a friend and get rewarded through our employee referral scheme.
• Commute Made Easier - Interest-free season ticket loans to make your journey smoother and more affordable.
• Drive the Future - Go green with our Electric Car Salary Sacrifice Scheme - better for the planet, and your wallet.
• Movie Magic - Enjoy film nights on us with free Cinema Society membership.
• Gym Perks - Stay active with discounts on gym memberships - we've got your back (and your biceps).
• Mission Share Incentive Plan - Get a slice of the action with our group-wide share scheme - because when we grow, you do too.

Inclusion Matters

At krow and Livity, we believe the best ideas come from diverse perspectives - and that culture only thrives when everyone has the space to show up as themselves. We're committed to building an environment that's welcoming, respectful and genuinely inclusive for all.

We're proud to be a Disability Confident Committed (Level 1) Employer. That means we've pledged to make our recruitment process accessible and inclusive, promote our roles widely, and offer interviews to disabled applicants who meet the minimum criteria. We also anticipate and provide reasonable adjustments where needed - because supporting every candidate matters.

If you need any adjustments to take part in the process, just let us know - we're here to help.

Also a Part Of...

You'll also be part of MISSION - a collective of Agencies dedicated to helping clients thrive.

Over 900 people, 24 locations, 3 continents, and 1 big difference.

The MISSION Groups vision? To be the preferred creative partner for real business growth by delivering Work That Counts.

If you are a forward-thinking and results-driven individual with a passion for youth culture and social media, we'd love you to join our team and make a real impact on the success of our clients' businesses. Apply now and be part of a creative and collaborative environment dedicated to pushing the boundaries of digital marketing excellence.