Overview

About Ruggable: Ruggable is a leading direct-to-consumer e-commerce brand based in Los Angeles, California. We are venture-backed with a patented washable rug design, and we focus on delivering beautiful, functional products with strong growth. We are looking for a bold, strategic Brand Director for Europe to champion our brand across the region.

As the European Brand Director, you’ll own the regional brand strategy and ensure Ruggable shows up consistently and meaningfully across European markets. Reporting to the European Marketing Director, you’ll adapt global brand positioning to local audiences, drive cultural relevance, and amplify our story across the region. This role is London-based with a hybrid schedule (3 days per week in office).

This role requires a strategic leader with a global mindset and local expertise. You should balance brand storytelling with data-driven insights and collaborate with the US brand team and regional partners in media, growth, creative, and product to deliver integrated campaigns that build long-term equity while fueling short-term growth.

At Ruggable, we value collaborative teammates who excel at problem-solving and have an innate drive to make an impact.

Responsibilities

• Lead and own Ruggable’s brand strategy in Europe, aligning with global positioning while adapting to local market needs.
• Build and deliver brand campaigns tailored to European audiences, in close collaboration with US marketing and creative teams.
• Oversee PR, social, and influencer initiatives to activate culturally relevant storytelling and amplify Ruggable’s presence in key European markets.
• Champion brand identity in Europe, ensuring visual and verbal expression stays true to the global brand while resonating locally.
• Leverage consumer, market, and cultural insights to shape brand initiatives and keep Ruggable at the forefront of conversation.
• Inspire and lead a European brand team, fostering strong collaboration with US counterparts.
• Monitor brand health and campaign performance, translating insights into continuous improvement and growth.

Qualifications

Required:

• 8+ years of experience in brand marketing or brand strategy, ideally within a DTC or consumer lifestyle company.
• Ability to adapt a global brand for regional markets while maintaining brand integrity.
• Proven track record of leading integrated campaigns across multiple European countries.
• Strong collaboration skills with experience working across geographies, time zones, and cultures.
• Balance of creative vision and strategic, data-driven decision-making.
• Inspirational people leadership with proven ability to build, motivate, and scale high-performing teams.
• Deep passion for design, lifestyle, and shaping culture.
• Fluency in English required; additional European languages a plus.
• Strong understanding of European regional market dynamics and consumer nuances.

Preferred:

• Prior experience in a fast-paced startup or e-commerce company
• Prior experience working across multiple European territories

Additional information

Ruggable offers competitive compensation and benefits. Ruggable is an Equal Employment Opportunity employer and is committed to building a diverse and inclusive environment for all employees.

If you are based in California, please read the information for California residents (no external link is provided here).

Agency notice: Ruggable does not accept unsolicited agency resumes. Do not forward resumes to our jobs alias, Ruggable employees, or any other company destination. We are not responsible for any fees related to unsolicited resumes.