Overview

We are excited to be the retained search partner for a business that has along standing reputation of excellence in the forklift truck industry. One of the UK’s market leaders in providing forklift trucks for both rental and sale.

Responsibilities

• Develop and implement the commercial strategy across sales, rentals, service, and aftersales.
• Lead and manage the sales teams to achieve revenue and margin targets.
• Identify new market opportunities and strategic partnerships to expand the customer base.
• Oversee pricing, contract negotiation, and customer relationship management.
• Collaborate with operations and finance to ensure commercial goals align with business capabilities.
• Monitor market trends, competitor activity, and customer feedback to inform decision-making.
• Drive continuous improvement in sales processes, customer experience, and operational efficiency.
• Report on commercial performance and contribute to SLT discussions and planning.

Key Skills & Experience

• We are looking for an experienced, commercially astute individual with proven experience in a senior commercial role within the forklift truck industry.
• Strong understanding of both sales and rental business models.
• Excellent leadership and relationship-building skills.
• Commercially minded with a track record of delivering revenue growth and profitability.
• Comfortable working in a fast and high growth business environment with a hands-on approach.
• Strong analytical and financial acumen
• Skilled in negotiating high value deals and managing contracts
• Excellent knowledge of pricing and margin optimisation and can be creative with solutions
• Ability to inspire, coach and hold teams accountable
• Operates focused on customer satisfaction
• Strong interpersonal skills to build and maintain client relationships

Please note this is an office based role with some flexible working.