Overview

As a Client Data Lead/Data Planning Director you will be the strategic and operational head of all data activity on a flagship account. You’ll run a talented team of Data Planners and Data Analysts, leading them to deliver high-volume CRM campaigns while pursuing big strategic plays that transform how our client engages with customers. It’s a mix of hands-on leadership, sharp strategic thinking, and client partnership at the highest level. This is a hybrid role with a mix of working from home and our offices in Farringdon, London.

Responsibilities

• Act as the senior data lead for the client, owning and driving the CRM data strategy in line with business objectives
• Inspire and manage the Data Planning and Analytics teams to deliver work that is accurate, insightful, and on time
• Oversee end-to-end data delivery across campaigns, ensuring accuracy, timeliness, and efficiency
• Partner with agency client leadership to design, scope, and deliver strategic initiatives including data transformation, segmentation, customer journeys, and measurement frameworks
• Champion a test-and-learn culture, using insights to improve performance and unlock new opportunities
• Work closely with cross-agency and client-side teams (tech, media, creative, and CRM ops) to ensure seamless integration of data across all touchpoints
• Translate complex data outputs into clear, compelling insights and recommendations for senior stakeholders
• Act as a trusted advisor, challenging client thinking and bringing innovation in CRM data, analytics, and measurement

Requirements

• Experience in CRM and data roles, ideally within fast-paced agency or consultancy environments
• Proven experience leading large-scale CRM accounts with significant data volumes and complex customer journeys
• Strong understanding of data planning, segmentation, campaign delivery, analytics, and reporting
• Experienced in managing and developing teams of data specialists
• Exceptional stakeholder management skills, with the ability to build trust and influence at senior levels
• Commercially astute, with the ability to balance strategic vision and delivery excellence
• Curious, innovative, and passionate about using data to power brilliant CRM

Benefits

• Minimum 25 days holiday
• Volunteer Days
• Family Friendly and Flexible Hybrid working policies
• Attractive Pension and Financial well-being support and resources
• Private Healthcare and Mental Wellbeing support
• Employee Assistance Programme
• Career Development and Counselling

Our Total Rewards consist of a competitive basic salary, opportunities to acquire equity, and a wide range of health and wellbeing benefits. We also have a calendar of social and charity events throughout the year.

About TMW Unlimited

TMW Unlimited is a leading integrated creative agency, based across London and Bristol, with over 30 years of heritage in building long-term relationships with clients. We create ideas that move people and deliver disruptive, integrated creativity informed by human understanding of decision making and behaviour. We connect ideas across the end-to-end customer journey—from brand building and ATL advertising to social, digital, CRM, experiential, and local activations—aiming to change behaviour. TMW is part of UNLIMITED, a fully integrated agency group, and UNLIMITED is part of the Accenture Song family, the world’s largest tech-powered creative group.

We are an Equal Opportunities employer and welcome applications from all sections of the community. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, socio-economic status, sex, national origin, sexual orientation, age, citizenship, marital status, neurodivergence, disability, gender, gender identity or expression. We strive to reflect the world we serve and are flexible to accommodate individual needs.

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Notes

For reference, the listing also includes general signals about seniority, employment type, and related roles in the same domain.