Director of Business Development

Exclusive opportunity for an experienced Marketing Manager to join a UK professional body on a permanent basis.

Working closely with the CEO and senior leadership team, this individual will lead the business development and marketing functions, set and execute commercial strategies, and ensure alignment across departments.

The successful will take ownership of developing scalable corporate propositions, enhancing market reach, and ensuring that digital, marketing and partnership efforts directly contribute to long-term growth.

Would suit applicants from a professional services, membership, corporate training or charity background.

Hybrid working: 2 days a week in central London, 3 from home

Roles & responsibilities:

• Lead the development and execution of integrated business development and marketing strategies that drive growth across B2B and B2C channels.
• Build and manage a high-performing team across business development and marketing, fostering engagement, accountability, and continuous improvement.
• Develop a segmented go-to-market plan that aligns with customer needs and strategic priorities, enabling more targeted acquisition and retention efforts.
• Transform and strengthen commercial processes by introducing scalable sales pipelines, key account management structures, and data-driven decision-making.
• Design and deliver a comprehensive corporate proposition that combines membership and professional development offerings to appeal to large organisations and partnerships.
• Work collaboratively with other departments (e.g. Professional Development, Membership, Policy, and Finance) to align commercial goals with broader organisational objectives.
• Lead the adoption of digital tools and technologies to enhance customer acquisition and engagement, working closely with internal and external tech partners.
• Identify and develop large and small-scale strategic partnerships that add member value and strengthen the organisation’s market presence.
• Set clear KPIs and performance metrics across all commercial functions, using insights to optimise activities and maximise ROI.
• Act as a senior strategic adviser to the CEO and leadership team, contributing commercial insight and innovation to help shape the future direction of the organisation.

Skills & experience:

• Senior-level experience in business development or commercial leadership within a membership, professional services, or mission-led organisation.
• Strong track record of building strategic B2B relationships that drive revenue and long-term value.
• Experience scaling corporate propositions and partnership models across multiple channels.
• Familiar with leading digital initiatives to support sales, marketing, and customer acquisition.
• Proven ability to lead and inspire high-performing, cross-functional teams.
• Commercially astute and data-driven, with a sharp eye for market trends and opportunities.
• Clear and confident communicator, effective with stakeholders at all levels.
• Comfortable operating in complex, fast-moving environments.
• Strategic thinker with a practical, hands-on approach to delivering change.
• Values-led, resilient, and committed to high standards of integrity and service.
• Brings a strong external network and instinct for new partnerships and growth opportunities.

In return, we offer a comprehensive benefits plan to help you meet your health and wellness, financial and lifestyle needs:

• Competitive salary
• Performance bonus
• Generous holiday allowance
• Generous pension provision
• Highly flexible working options
• Wide range of other benefits
• Professional development

If you have the experience and are interested in discussing further, please get in touch ASAP with your current CV: gcharles@vmagroup.com

Due to a high volume of applicants, we are unable to respond to everyone. We will get in touch if you are successful in your application.