OverviewInfluencer Director role at FABRIC SOCIAL. You’ll own and evolve our influencer and creator offering, shaping how we find, brief, collaborate and grow with talent, building a team around you, and setting the standard for how brands show up through creators. You’ll work closely with strategy, creative, community, and paid teams to ensure creators are fully integrated into the wider social ecosystem, not a bolt-on. From platform-specific strategies to long-term creator partnerships, paid amplification to performance measurement, you’ll lead influencer work that drives both cultural impact and commercial results.What You’ll DoInfluencer & Creator StrategyLead the influencer response to every brief—aligning creators to the big idea and campaign ambitionDevelop platform- and region-specific influencer strategies across TikTok, Instagram, YouTube, LinkedIn and emerging platformsDefine how creators play into wider social, content and community strategies—driving reach, engagement and resonanceWork closely with Strategy, Creative and Paid to build ideas that are integrated, effective and aligned to KPIsCreator Partnerships & Talent ManagementBuild and nurture a diverse, high-quality network of creators, agents and platformsOversee casting, contracting, briefing, approvals and content delivery across all campaignsCollaborate directly with creators to unlock the best ideas and executions, through co-creation, not just coordinationEnsure all partnerships are compliant with ASA, FTC, CMA and platform guidelines, managing disclosure, licensing, and usage rightsCampaign Delivery & AmplificationOwn end-to-end delivery of influencer campaigns – timeline, budget, quality, and performancePartner with Paid teams to deliver amplification strategies, whitelisting, dark posting, affiliate integrations and performance boostsTrack and report on influencer performance using internal and external tools, optimising for engagement, conversion, and ROIInnovation & Thought LeadershipStay ahead of emerging creator trends, tools and platforms, pioneering new formats, collaborations, and creative approachesChampion innovation in the influencer space, exploring how AI and automation can streamline casting, briefing, and performance trackingShape Fabric’s POV on the future of creator marketing and represent us externally at panels, events and in industry pressTeam Leadership & Agency CollaborationBuild, lead and mentor a small but mighty influencer team, setting standards and fostering growthCollaborate across strategy, creative, community, paid, marketing and operations to deliver fully integrated workCreate scalable influencer processes and workflows that drive consistency, quality and growthNew Business & GrowthPlay a key role in pitching, winning and growing influencer-led workLead influencer strategy within proposals and RFPs, bringing insight, originality and strategic claritySpot growth opportunities within existing accounts, evolving influencer programmes from one-offs to long-term partnershipsWhat You’ll NeedExperience leading influencer or creator marketing for an agency, platform, or brandDeep platform knowledge, especially TikTok, Instagram, and YouTubeA strong network of creators, talent reps, and cultural connectorsA track record of delivering smart, effective, and original creator campaignsClear POV on what great looks like when it comes to creator partnershipsExcellent commercial instincts, know what good costs, and what great is worthStrong project management, communication, and negotiation skillsCalm under pressure. Creative under constraint. Curious by nature.What You’ll GetThe chance to shape a growing and exciting part of the business from the ground upA say in the work, the process, the team, and real influence on the agency’s directionAccess to brilliant brands, bold briefs, and creators who are genuinely building cultureA smart, kind, creative team who have each other’s backs and push the work forwardA hybrid working model, mixing time in our East London HQ with WFH28 days holiday, plus birthdays offPersonal learning budget, regular team training, and all-agency inspiration sessionsSummer hours, quarterly team socials and surprise perksSeniority levelDirectorEmployment typeFull-timeJob functionOtherIndustriesAdvertising Services #J-18808-Ljbffr