Senior Marketing Executive

Summary of Role

The Marketing Executive will drive the brand and strategy in collaboration with a range of stakeholders, tailoring messaging and developing marketing campaigns and activity.

Key Areas of Responsibilities:

• Implement marketing and communicate strategies for Complete Fertility in conjunction with the Clinic Director.
• Work within set marketing budgets set, in conjunction with the Clinic Director.
• Oversee all contractors relating to marketing and communication.
• Oversee marketing and communication contracts and agreements with the support of the Clinic Director.
• Manage campaigns ensuring teams are operationally ready and informed of planned marketing activity well in advance.
• Oversee and approve marketing material, from website banners to hard copy brochures and other relevant material.
• Weekly update meetings with Clinic Director on activity.
• Monthly updates prepared for SMT on ongoing marketing & communication operations.
• Oversee the management and generation of marketing reports
• Oversee Website maintenance.
• Oversee accurate, valuable, and engaging content for the Complete Fertility website, twitter, Facebook, and blog that attracts and converts our target groups.
• Communicate with SMT on website content – updates.
• Ensure that all marketing materials are produced and deployed in compliance with the Advertising Standards Authority.
• Coordinate with media buying agency/ensuring bookings are made.
• Produce regular insights into customer experience.
• Coordinate/organise/instigate market research activities.
• Oversee production of both marketing and wider business print materials
• Oversee the organisation and coordination the production of webinars.
• Support internal projects such as pricing reviews or business development opportunities.
• Co-ordinate output of staff communication material and events.
• Any other reasonable tasks related to Marketing & Communications as directed.

Key Competencies

• Ability to develop and coordinate market strategies.
• Commercial awareness
• Strong IT skills, Excel, Word, and PowerPoint
• Solid knowledge of website analytics tools (e.g., Google Analytics)
• Comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
• Knowledgeable of and adherence to Advertising Standards Authority.
• Knowledge of Event Management
• Experience in use of multiple social media channels/ platforms for B2C marketing campaigns
• Ability to engage and coordinate with multiple stakeholders (agencies)
• Ability to react quickly to market events (may require weekend response)
• Understanding of basic CMS systems
• Attention to detail – brand guardian for the company.
• Proofing – advertising/web content
• Copy writing – some web content
• Up to date with the latest trends and best practices in digital marketing and measurement
• Educational – Degree qualified
• Professional Experience A minimum of 2 years’ experience in a marketing role where demonstrate worked independently.
• Languages: Fluency in English language – Advanced level - written and verbal.
• Excellent -demonstrable communication and presentation skills

Desirable Criteria:

• Experience: Healthcare experience preferable but not essential
• Experience: Digital Marketing experience an advantage

Terms and Conditions of Employment

Hybrid Working: At least 3 days onsite will be required with hybrid working available following initial onboarding.

Working Hours Weekly - 37.5 hours - between the core hours of 8:00 and 18:00, Monday to Friday with occasional weekend working where necessary.

For further information please contact Eve Webster on 07789 393339 or 0117 435 0043 or email at team@curated.partners

PLEASE NOTE THAT ANY THIRD-PARTY APPLICATIONS WILL BE FORWARDED TO CURATED PARTNERS