Director, Digital Performance

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Company: Finning (UK) Ltd
Number of Openings:
1
Worker Type:
Permanent
Position Overview:
Are you a strategic digital leader with a passion for driving online sales and customer experience? Finning UK & Ireland is the worlds largest Caterpillar dealer, we seeking a highly motivated experienced E-commerce Growth Manager to lead the growth and optimisation of our Parts.cat.com (PCC) platform.
Job Description:
This is a pivotal role that blends commercial strategy, digital innovation, analytics, and cross-functional collaboration to drive online parts sales. While the core platform is managed externally by Caterpillar, you will play a key role in influencing its performance through digital insights, platform optimisation, internal feedback, and stakeholder engagement.
This is a strategic role with hands-on execution responsibilities, focused on driving online sales, customer adoption, and digital transformation across our aftermarket parts business.

eCommerce Sales Growth & Management
Drive online sales of aftermarket parts and services through PCC.
Develop and execute commercial plans to meet digital sales and self-service targets.
Optimise the online product range and customer experience across platforms.
Collaborate with internal teams and Caterpillar to identify and exploit sales opportunities.
Increase connected asset subscriptions and manage the digital sales pipeline.

Digital Strategy & Execution
Lead go-to-market planning for new and existing digital tools and applications.
Coordinate product training and support to drive adoption and usage.
Act as a key advocate for platform enhancements, using customer and dealer feedback to influence future development.
Support seamless onboarding experiences for equipment sales.
Manage Integrated Procurement and PO automation projects.

Team Leadership & Development
Lead and develop a team of Digital Experience Sales Specialists.
Set clear objectives, provide coaching, and foster a high-performance culture.
Deliver internal and customer-facing training and solution demos.

Performance Analysis & Optimization
Own all analytics functions: GA4 setup, GTM tagging, and dashboard creation in Looker Studio.
Develop dashboards and reports to track KPIs and drive continuous improvement.
Analyse customer behaviour and sales data to identify trends and opportunities.
Diagnose friction points in the user journey and implement conversion optimisation tactics.

Stakeholder Engagement & Collaboration
Act as the primary liaison with Caterpillars e-commerce team.
Work closely with Finning Sales, Marketing, and Aftermarket teams to ensure strategic alignment.
Lead development of tutorials, case studies, and promotional content to support adoption.

Knowledge, Skills & Experience:
Minimum 35 years in eCommerce or digital sales roles.
Proven experience in B2B eCommerce, multichannel sales, and digital marketing.
Strong understanding of procurement processes and digital application commercialisation.
Demonstrated success in developing and executing go-to-market strategies.
Experience managing online product ranges, merchandising, and digital platforms.
Commercial accountability for sales targets, retention, and KPIs.
Strong communication, stakeholder management, and analytical skills.
Experience with CRM systems, NPS, and customer experience optimisation.
Bachelors degree in Business, Marketing, eCommerce, or related field.
Attention to detail and ability to manage multiple priorities.

What we offer:
In addition to a competitive salary, bonus, 25 days holiday, life insurance, and up to 7% pension, you will benefit from:
A comprehensive benefits package
A supportive and collaborative work environment
Opportunities for professional growth and development
The chance to shape the future of digital customer experience in a high-impact industry


At Finning, we prioritize creating a diverse and inclusive environment. We are proud to be an equal opportunity employer, and we actively encourage all individuals to express themselves and achieve their full potential. As a company, we continuously strive to enhance our outreach to individuals of all backgrounds and identities. We do not discriminate against applicants based on gender identity, race, national and ethnic origin, religion, age, sexual orientation, marital and family status, and/or mental or physical disabilities. Furthermore, Finning is committed to collaborating with and providing reasonable accommodations /adjustments to individuals with disabilities. If you require an adjustment/accommodation at any point during the recruitment process, please inform your recruiter. Finning is a forces-friendly employer having signed the Armed Forces Covenant, and pledges to treat those who serve or have served in the armed forces, and their families fairly.
Apply
Location:
Cannock, Staffordshire
Job Type:
PartTime

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